<< by Lauren Kade on September 16th, 2011
I have recently started to wander into the world of Microsoft adCenter and all the wonderfully confusing ways that it is completely different from Google. So as I start down the yellow brick road, I thought I’d share some of my findings!
In Google AdWords, you can have exact, phrase, and broad match negative keywords. This allows you to exclude traffic both very specifically as well as on a broader spectrum.