Facebook Ads: Are You Reading My Wall Posts?
<< by Renee Revetta on February 2nd, 2011
Facebook ads target users based on the information they provide through their Facebook Profiles. Janet Driscoll Miller recently brought this topic up in a blog post about Facebook missing advertising opportunities. She stated that Facebook should be advertising to what we’ve shared in status messages to appeal to our recent interests – rather than stale information we entered into our Facebook profiles when we first created them in 2005.
However, recently I spotted an ad for “Free Baby Samples” on my Facebook home page…excuse me? I don’t have children and certainly don’t have anything on my profile about babies.
But WAIT. A friend DID post something on my wall…
