<< by Amanda Sides on June 22nd, 2009
If you use Google AdWords, you are probably familiar with the term search query match type. The most well-known consist of the exact match, phrase match, and broad match types. While performing a routine Search Query Report this week, I came across a match type that I was not familiar with: Broad Match (Session Based). Google has been making improvements to the SQR in recent weeks, and this added search query match type looks like the newest update.