<< by Amanda Sides on August 26th, 2013
In late July, AdWords announced that they would be updating the way quality score is reported. According to that announcement, this should not directly affect your ad performance since it only affects how your 1-10 score is reported, not how your real-time auction score is calculated.
This update is supposed to tighten the relationship between your 1-10 score to your expected click-through rate (CTR), ad relevance, and landing page experience. All-in-all, this sounds like a great update and is supposed to positively affect more advertisers than negatively. We’ve seen a few of our clients improve, most have stayed about the same, and a couple have triggered a lot of new “not showing due to…” alerts, when pre-update they were just fine with high quality scores.