Archive for the ‘Social Media Advertising’ Category

10 Search-ified Movie Quotes to Celebrate Geek Pride Day

<< by Kari Rippetoe on May 24th, 2013

184594 501097553278274 1668457065 n 10 Search ified Movie Quotes to Celebrate Geek Pride DayTomorrow (May 25th) is International Geek Pride Day, and yes, we here at Search Mojo are search marketing geeks. We’re also geeks about other things, and I personally am a bit of a movie geek. Not quite Quentin Tarantino-level film geekiness, but I particularly love movie quotes. You know those annoying people who recite lines from movies – while you’re watching them? Yep, that’s me.

So, what could be better than mashing together two great geek passions that go great together – search marketing and movie quotes! Here are 10 I compiled from the Search Mojo team. Feel free to tweet your favorite!

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Think Facebook Advertising Isn’t for B2B? Think Again.

<< by Sarah Lokitis on May 7th, 2013

Within the past year, so much has changed with Facebook ads, from custom audiences to action (conversion) tracking to new partner categories (I’ll discuss these in a moment!). Many have doubted that Facebook Advertising is the right channel for B2B (I’d argue there is typically not just ONE right channel); however, a wise man once told me “a true professional is never off-duty”. This means that when advertising to the B2B market, you are still advertising to people, and lo and behold – people are on Facebook! In fact, 665 million people are active on Facebook, so with the advanced targeting features, you can certainly find the right people for your market.

read more Think Facebook Advertising Isnt for B2B? Think Again.

Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

<< by Kari Rippetoe on March 14th, 2013

ROI from social media Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.

read more Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

WEBINAR: The New Face of Display Advertising

<< by Kari Rippetoe on March 5th, 2013

If you’re like many other marketers, then you may not realize everything display advertising actually encompasses. To many marketers, display advertising means banner ads – and not only that, horribly untargeted, irrelevantdisplay ads WEBINAR: The New Face of Display Advertising banner ads. But in fact, display is so much more, spanning everything from text ads to rich media and video ads. Plus, with the vast improvements that have been made to display advertising over the last few years, it’s possible to target exactly the right audience at the right time., so no more buying impressions and hoping for the best. It’s definitely not your father’s display advertising.

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HOW TO: Track Your Facebook Ad Conversion

<< by Sarah Lokitis on February 26th, 2013

facebook ads logo HOW TO: Track Your Facebook Ad ConversionWhen I entered the world of online advertising, I quickly learned that Google leads and all other platforms follow. This was true with Bing’s Microsoft adCenter and has held true into the social space with Facebook and LinkedIn advertising. While Facebook and LinkedIn advertising offer unmatched demographic targeting options, the advertising platforms are a bit behind the times and the reporting leaves much to be desired.

Late last month, Facebook finally tried to make up some ground by releasing a new conversion tracking process. This is crucial for direct response advertisers who use Facebook ads to lead users to third-party sites. With conversion tracking, Facebook can now show that the ads led to a sale, purchase, or action you wanted the user to take on a specific website (or Facebook page). This measurement tool will provide further optimization potential for the advertising campaigns, as it will become easier to see what works. Since Facebook knows their users (and they are typically forever logged in), a user who views an ad on their mobile phone, but then converts on their desktop computer will be tracked!

read more HOW TO: Track Your Facebook Ad Conversion

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