Archive for the ‘Search Engine Optimization’ Category

Mojo Week in Marketing: October 11, 2013

<< by Alex Katzen on October 11th, 2013

It’s Friday and time for the Mojo Week in Marketing!

SEO

Content Marketing

PR

B2B Marketing

What are your thoughts on Google’s Hummingbird? Any articles we missed? Feel free to comment below!

And by the way, our own Sarah Wyland is soaking in all the B2B marketing she can handle at MarketingProfs B2B Forum this week! Here’s a funny poster she captured there:

BWPWQ6oCMAAWol4 Mojo Week in Marketing: October 11, 2013

Have a great weekend!

Live From MarketingProfs B2B: SEO & PPC Tips to Grow Your Business

<< by Sarah Wyland on October 10th, 2013

SEO and PPC are integral parts of growing your business. With an ever-changing search landscape, it’s important to stay informed of the most recent changes and to also understand how they affect your business.

photo 22 Live From MarketingProfs B2B: SEO & PPC Tips to Grow Your Business

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#SMX Presentations: Authorship and Enterprise SEM Management

<< by Kari Rippetoe on October 7th, 2013

Last week, Search Mojo’s President & CEO, Janet Driscoll Miller, and Vice President of Accounts, Tad Miller, both spoke at the Search Marketing Expo (SMX) East in New York. Janet spoke on “Inferred Authorship in Google Search Results,” while Tad presented a case study for managing enterprise paid search campaigns with his presentation “What We’ve Learned Managing Mazda USA’s Enterprise SEM Over 5 Years.”

Did you attend SMX, but missed out on these two sessions (or you weren’t able to attend SMX at all)? Never fear – the slidedecks are available below for you to digest, enjoy, and pretend like you were right there at the sessions!

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Jenny Halasz, Tad Miller and Danny Sullivan at SMX East 2013. Photo credit: SMX

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Live from SMX East | Authorship: Step-By-Step & Troubleshooting

<< by Tad Miller on October 2nd, 2013

SMX East 2013 Authorship Live from SMX East | Authorship: Step By Step & TroubleshootingAuthorship is hot!  At least it’s a buzzword everyone seems to be talking about today.  Authorship is the ability of a search engine to recognize and associate an author with his/her published work, and it has emerged as a possible ranking factor and a way that search engines could combat spam. The panelists at this SMX East session explain how to properly set up authorship, and discuss common authorship implementation errors and how to correct them.

read more Live from SMX East | Authorship: Step By Step & Troubleshooting

Live at SMX East 2013: Why Structured Data and Semantic SEO Are Important

<< by Scott Garrett on October 2nd, 2013

Optimizing your content for search engines is the key goal for anyone concerned with SEO. More and more structured data seems to be the answer to this optimization question. Using schema, open graph, and other structured data are key to having your content show up as rich snippets in search engines. This panel at SMX East discussed the standards and techniques needed to get started with this next-gen approach to optimizing content. Below I will go into short bios for each presenter and also the main talking points from their presentation. 

za 1 Live at SMX East 2013: Why Structured Data and Semantic SEO Are Important

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