<< by Kari Rippetoe on January 14th, 2013
Marketers are increasingly looking to video as a major content marketing priority, making video marketing their top area for investment in 2012. It will continue to be a top priority in 2013, with video considered an effective content marketing tactic by 58% of marketers, according to the Content Marketing Institute’s report 2013 B2B Content Marketing Benchmarks, Budgets and Trends.
With the right strategy in place, video content can be a highly effective content marketing tactic. Whether you’re already creating videos, or want to start creating them, it’s important to make sure they’re properly optimized for search. We’ve created this checklist of video SEO tactics to ensure they get the search engine exposure they deserve.