Archive for the ‘Pay Per Click Advertising’ Category

Planning for 2014: Why You Should Consider Bing Ads

<< by Heidi Kramer on November 4th, 2013

Around this time of year, a lot of our clients are planning their marketing budgets for 2014 and more often than not, we receive calls and emails inquiring about additional media platforms we would recommend they advertise on for their products and services. So if you’re like a lot of businesses towards the end of the year and you find yourself diving head first into updating, analyzing and brainstorming for 2014, don’t forget about Bing Ads.bing it on Planning for 2014: Why You Should Consider Bing Ads

I get it – you probably have a lot of money and time invested in Google AdWords, but don’t let your existing presence on AdWords stop you from exploring other options that can help you reach a different audience and expand your business. Bing Ads has been making big strides the last few years and recently announced their plans to make the platform even better. There are a number of reasons the “Bing It On” search engine has a lot going for it now and moving forward.

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Don’t Get Left Out in the Cold: Increase Holiday Business by Improving Mobile Visibility

<< by Amanda Sides on October 30th, 2013

santa iphone4s 6606739 Dont Get Left Out in the Cold: Increase Holiday Business by Improving Mobile VisibilityWhether you’re ready or not, the holidays are just around the corner (and there are only 27 shopping days this year due to a late Thanksgiving). If you’re in the business of ecommerce, you likely have either an online store only or a website in addition to your brick-and-mortar location(s). This post will help you understand that even in the midst of Q4, there are many ways you can utilize the booming mobile trends to your advantage in your quest to increase sales around the holidays.

Everyone knows mobile usage is continually sky-rocketing, but do you know all the astounding facts about usage around shopping? I am a healthy shopper, especially online, and none of these statistics shock me whatsoever. Digital Buzz Blog reports that 68% perform retail research on their smartphone, and of that:

  • 35% purchase on their phone
  • 21% on a tablet
  • 28% purchase on a laptop
  • 37% purchase in-store

You want that 68% to find YOU when they are doing their research, and then either make it easy for them to buy right then and there, or at least for them to find your store.

So how do you increase your store’s visibility on mobile?

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What Are the Pros and Cons of Google AdWords Ready Creatives?

<< by Nicole Bandy on October 29th, 2013

According to the graph below from marketingcharts.com, display and online banner advertising remains as one of the top digital ad formats in terms of revenue. Google recently added a new tool in Adwords that makes creating these formats easier for advertisers, called Ready Creatives.

IAB US Online Ad Revenue Share by Format Oct2013 What Are the Pros and Cons of Google AdWords Ready Creatives?

Ready Creatives, a combination of Ready Image Ads and Ready Ad Gallery, automatically creates image ads based on a url you provide. AdWords scans the webpage and uses an image, headline and logo from your page and then provides you an endless number of formats to choose or edit as you wish.

For busy or resource-strapped businesses and marketers, this may be a dream come true – but is it too good to be true? After testing out the tool myself, here are a few pros and cons of using Google Ready Creatives:

read more What Are the Pros and Cons of Google AdWords Ready Creatives?

Mojo Week in Marketing: October 25, 2013

<< by Alex Katzen on October 25th, 2013

Here are the major articles this week in the PPC, PR, marketing, and SEO world:

PPC

facebook mobile video ads Mojo Week in Marketing: October 25, 2013

PR

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Why Remarketing Should Be A First Thought – Not An Afterthought

<< by Blaine Anderson on October 22nd, 2013

One of the many great technological advances in marketing over the past decade is remarketing – the action of promoting your business specifically to people that have already visited your website. What used to be a hopeful, “Y’all come back now, ya hear?” can now be replaced with “The blender you put in your shopping cart last week (but didn’t buy) is now 20% off!” As a marketer, I enjoy this because I know that the people that have already visited my website are a much more targeted and engaged audience than the average internet user.

remarketing image 1 Why Remarketing Should Be A First Thought   Not An Afterthought

Unfortunately, something I have been guilty of in the past is making remarketing an afterthought. I focus so hard on getting the right account structure and choosing the right keywords that I forget all about remarketing. In reality, remarketing should be more of a first thought, not an afterthought, and here are 3 reasons why.

read more Why Remarketing Should Be A First Thought   Not An Afterthought


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