Archive for the ‘Online Marketing for Nonprofits’ Category

Google for Nonprofits: Google Grants and Beyond

<< by Lauren Kade on February 14th, 2012

Google+for+Nonprofits Google for Nonprofits: Google Grants and BeyondAre you a 501(c)(3) nonprofit organization located in the United States?  If so, you could be eligible for the Google for Nonprofits program!

What Is It?

A program offered by Google to help nonprofit organizations further their missions by helping reduce costs, increase efficiency, and more.  Through the Google for Nonprofits program, you can get access to great programs like:

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Google Grants Program: Part 1

<< by Lauren Kade on November 21st, 2011

Google Grants Google Grants Program: Part 1Are you a nonprofit?  Are you looking for free online advertising?  Then look no further than the Google Grants program.

What is it?

A program that “empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google.”  Basically, if you are eligible and apply for a grant, you could be approved for $10,000 a month to advertise free through AdWords.

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How Can Non-Profits Use Social Media for Good? (Part Two)

<< by Janet Driscoll Miller on February 11th, 2010

MDA lockup How Can Non Profits Use Social Media for Good? (Part Two)On Wednesday, I was “arrested” and taken to “jail”. As part of the MDA’s Lockup fundraiser, I was asked to raise “bail”, or funds for MDA support and research. While many of the participants relied on the good old-fashioned telephone calls to their networks to raise funds, I thought I’d give social media a try to see how effectively non-profits might use social media for real-time fundraising. While this research was far from scientific, I think it does reveal some interesting (perhaps predictable) outcomes for using social media with real-time fundraising events.

The Results

Compared with my fellow “jailbirds”, I found that real-time fundraising via social media was just as effective for me as telephone calls were for my colleagues. I was “locked up” for about two hours, and during that time, I exclusively used Facebook, LinkedIn and Twitter for my fundraising efforts.

In the end, I raised comparable funds to my fellow fundraisers in the same time period.

read more How Can Non Profits Use Social Media for Good? (Part Two)

How Can Non-Profits Use Social Media for Good? (Part One)

<< by Janet Driscoll Miller on February 10th, 2010

Today I’m being arrested. That’s right, arrested — for the Muscular Distrophy Association (MDA). Our local chapter is holding an MDA “Lock-Up” — an event where local business leaders get “locked up” for a period of time to raise “bail” money (aka donations for the MDA).mda logo 701954 How Can Non Profits Use Social Media for Good? (Part One)

After MDA asked me to participate, I decided it might be a great chance to experiment on how social media can help non-profits raise donations in real-time.

So today, I’ll be asking for donations to “bail” me out of the MDA jail. Look for updates on Twitter, Facebook, and other social media platforms. Then tomorrow, we’ll see just how successful we were via different mediums and at different times.

And if you’d like to donate to the MDA, remember that every little bit helps. You can reach my donation page online at:

 How Can Non Profits Use Social Media for Good? (Part One)

Traditional Social Media Keynotes: Live from Blog Potomac

<< by Renee Revetta on October 23rd, 2009

To start off the morning, top-ranked Changeblogger, Beth Kanter, discussed social causes and how social media can be used to promote them. She provided four suggestions in opening up non-profits, specifically to social media, however the same suggestions could be used for businesses.  First, work in a networked way to connect those you around you to others with similar interests. If you think about connecting, when something acute happens, you’ll be able to take action.  This type of networking assists with movement building.

The art of network weaving, meaning, people who intentionally weave new and richer connections among groups and networks, will induce innovation and the spread of ideas. The next tip was transparency, and although, we can’t be fully transparent all the time, you can work on it and gradually become more open.  Also, creating a social culture within the organization needs open leadership.  Leaders of the movement will hopefully at least be comfortable with their discomfort.  Everyone involved needs to be aware that thing to change in order to create a social culture.  Some common fears like’ if we enable staffers to write something and could get sued’ or ‘employees will spend too much time on Facebook etc.’ or ‘it might hurt our brand’ need to be dismissed.  What needs to be learned is trustbuilding, and enabling your employees to learn what is private and what isn’t and do their jobs.

Next up, Twitterville Author Shel Israel discusses the new book, and also gave some in the future.

Tools change but people remain the same.

One of his first eye-opening instances with Twitter was when he was able to meet up with a friend, who by coincidence was in the same city as him.

read more Traditional Social Media Keynotes: Live from Blog Potomac

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