Archive for the ‘Pay Per Click Advertising’ Category

Using Bid Modifiers for Mobile Devices to Improve CPA

<< by Amanda Sides on November 18th, 2013

Screenshot 2013 11 15 17 46 50 Using Bid Modifiers for Mobile Devices to Improve CPAWhether you’re new to the whole AdWords game or have been a heavy hitter for years now, a ton of changes have happened over the past few months that we’re all still warming up to. One of those changes is how Google looks at mobile. Google is trying to promote ads on mobile more and more these days, and if you aren’t careful, it could be extremely detrimental to your performance.

Yes, mobile is a great avenue for ads and, depending on the product or service being advertised, could be the best place for you to spend your ad budget; but if you aren’t aware of how the money is being spent, then it could all be for nothing.

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You Can Keep Your Premium Guaranteed Impressions. I’ll Take the Remnants.

<< by Tad Miller on November 14th, 2013

No one could ever call me a great “brand builder” with regard to the online advertising we do for our clients.  As an agency, we aren’t really about building brand awareness or getting eye balls on a banner ad as the measurement of our success for clients.  Our goal is to get results from the advertising, whether that’s a sale, a form completion or some other Key Performance Indicator.  If brand building happens as a secondary benefit to that advertising, then all the better – but the result has always been what we have focused on.

icon leadflow You Can Keep Your Premium Guaranteed Impressions. Ill Take the Remnants.

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B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

<< by Scott Garrett on November 13th, 2013

B2B marketing can present many challenges that are not present in B2C marketing. These challenges are exacerbated when trying to target your niche business market through search advertising. Using the search networks of Google AdWords and Bing Ads can be expensive and very competitive within B2B industries. For example, keywords within the IT industry on the AdWords search network such as “IT monitoring” can fetch $19 per click, and that will just get your foot in the door. You can expect to pay much higher to see any results in terms of click volume and ultimately, leads.

One solution, then is to avoid the competitive and expensive search network for B2B products, and instead opt to advertise on display networks. While display networks such as Google provide complex interest, topic, placement, and contextual targeting, these targeting options do often fall short in capturing the truly niche markets that many B2B marketers want to target. Therefore, what display platform is currently allows marketers to accurately advertise to niche B2B audiences? The answer seems to be LinkedIn.

Linkedin Ads B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

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Banner Ad Blueprint: 5 Components of an Effective Banner Ad

<< by Jenny DeGraff on November 12th, 2013

Banner Ad Blueprint Banner Ad Blueprint: 5 Components of an Effective Banner AdBanner ads are one of the most prolific forms of online advertising used in today’s marketing world. Despite their bad reputation for low click-through rates, banner ads have proved to be an affordable, measurable, and effective medium. Companies use them in one form or another to create brand awareness, increase engagement, and drive lead generation.

But What Makes a Banner Ad Effective?

There are no concrete rules about what makes one banner ad better than another, and no guarantee that your ad will break through the banner blindness that plagues today’s internet users. But as in all advertising, an effective banner ad is the product of a number of different factors, and there are a few qualities that generally make for more effective banner ads in many situations.

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Product Listing Ads: What Are They & Why You Should Be Using Them

<< by Sarah Bonner on November 11th, 2013

With more and more people doing their shopping online, Google Shopping and Product Listing Ads (PLAs) are becoming increasingly important for online retailers, especially with the recent update for Mobile PLAs. The holidays are coming up fast and it is the perfect time to start selling more products online with Google Shopping’s Product Listing Ads.

What Are Product Listing Ads (PLAs)?

Product Listing Ads are advertisements on Google that include extra information on a product, including a product image, price, and merchant name. To set up the ads you’ll need both a Google Merchant Center account and a Google AdWords account.

Desktop PLAs Product Listing Ads: What Are They & Why You Should Be Using Them

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