<< by Jenny DeGraff on June 12th, 2013
Chris Goward, Co-founder & CEO of WiderFunnel is our Testing Sensei today. Conversion optimization has jumped to the top of the priority list for marketing professionals. But with more people putting effort into CRO, they are getting less out of it. Why? They’re not doing it right.
“Almost everything that distinguishes the modern world from earlier centuries is attributed to science.”
- Bertrand Russell
There are ways to test that get better results. Do this by using these 3 principles:
1. Never Redesign Again
A typical redesign takes 18 months and is only done every 5 years. With that time table there are significant gaps in improvement and usually the new site isn’t tested until it’s launched. At that point you’re just crossing your fingers and hope it works.