Archive for the ‘SEM Business’ Category

Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

<< by Janet Driscoll Miller on March 12th, 2013

Continuing with the Semantic SEO Track today at SMX West, the next session I attended today was the session on authorship, featuring Mike Arnesen of SwellPath (@mike_arnesen), Lisa Weinberger of Bankrate, Inc. (@PearlyWrites) and AJ Kohn of Blind Five Year Old (@ajkohn).

authorrichsnippet Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

Mike Arnesen

Mike was up first and focused on the journey to quality search results via authorship. Many search results today may seem like a lost cause. Even though there have been many algorithm updates, we often still have to dig through many results to get to the result we want. Search should instead be a tool that connects us with resources that inspire us.

“Great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson, Google

read more Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

Search Mojo and Trackur Team Up to Help Companies with Online Reputation Management

<< by Alex Katzen on February 4th, 2013

We’re excited to announce our new partnership with one of the world’s largest providers of social media monitoring tools, Trackur!

trackur Search Mojo and Trackur Team Up to Help Companies with Online Reputation Management

Through this partnership, Search Mojo will offer online reputation management services to Trackur customers. So, while Trackur will continue to help customers monitor their online reputation, we’ll work to prevent and repair online reputation issues.

read more Search Mojo and Trackur Team Up to Help Companies with Online Reputation Management

Saying Goodbye to a Mentor: An Homage to Jack Donaghy

<< by Janet Driscoll Miller on February 1st, 2013

jack Saying Goodbye to a Mentor: An Homage to Jack DonaghyLast night we said goodbye to one of my favorite television shows — 30 Rock. 30 Rock launched seven years ago at about the same time that I launched Search Mojo. Not only did the show provide great wit, it provided a type of business mentor in the form of Jack Donaghy.

Jack Donaghy represented a titan of industry and a mentor to the scrambling Liz Lemon. His business philosophies have been covered by revered business publications including The Washington Post to Fast CompanyThe Huffington Post called Donaghy “the most important and influential person of our time”.

Over these past seven years as our company has grown, I’ve taken stock in the wisdom of Donaghy. I feel as if an era is coming to an end. But fortunately, Donaghy left us with many pearls of business wisdom over those years that will serve us all for many years to come.

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Best of Search Marketing Sage Blog 2012: Top 30 Posts

<< by Kari Rippetoe on December 31st, 2012

search marketing in 2013 Best of Search Marketing Sage Blog 2012: Top 30 PostsAs the curtain closes on another year at Search Mojo, we like to take one last look back at what made our year interesting – and our blog posts here on Search Marketing Sage are an excellent reflection of that. We write about the new things we as search marketers are learning about each day so we can pass that knowledge on to you, our awesome readers. And because of you, 2012 was the most successful year yet for the Search Marketing Sage!

We’ve compiled a list of our top 30 blog posts on search marketing, social media marketing, mobile marketing and content marketing for 2012. These were the most popular posts of the year, judged by your visits and feedback. We hope you enjoy these (and even learn something you didn’t know before), and here’s to a successful 2013 for all of us!

read more Best of Search Marketing Sage Blog 2012: Top 30 Posts

Search Mojo’s Amazing Race Celebrates Charlottesville’s 250th Anniversary

<< by Kari Rippetoe on December 17th, 2012

search mojo amazing race logo 1024x512 Search Mojos Amazing Race Celebrates Charlottesvilles 250th AnniversaryOne of the perks of working at Search Mojo are the super-fun team-building days we participate in a few times each year. These can be anything from learning how to cook, to learning the sport of curling (and yes, hilarity ensued – check out the crazy curling photos here). Our most recent team-building event took place last Friday – a scavenger hunt celebrating the rich history of Search Mojo’s hometown, Charlottesville, VA – which this year is celebrating its 250th anniversary.

read more Search Mojos Amazing Race Celebrates Charlottesvilles 250th Anniversary


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