Archive for the ‘Search Marketing Resources’ Category

5 Challenges B2B Marketers Must Overcome to Make Content Marketing Work

<< by Kari Rippetoe on October 9th, 2013

max hiding 5 Challenges B2B Marketers Must Overcome to Make Content Marketing WorkAs Content Marketing Manager here at Search Mojo, I count myself as pretty lucky. I’m in a position dedicated to content marketing, created because we think it’s incredibly important and valuable not just for ourselves, but for our clients. We have amazing resources for creating top-notch content. But I’m sorry to say that lots of other marketers aren’t as lucky as I am in that regard.

You may be one of those marketers who knows the value of content marketing, but has several challenges to overcome within your organization to get everyone else to agree. Do you:

  • …find it hard to get everyone to agree on what content marketing is?
  • …fight constantly with Sales about the qualification (or nonexistence) of leads?
  • …have trouble creating a coherent sales and marketing strategy (and sticking with it)?
  • …hide under your desk when your boss asks about the ROI of that last marketing campaign?

If so, you definitely have some challenges to overcome first – before trying to make your case for content marketing.

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MOJO MINUTE: 3 Things to Avoid When Promoting Your YouTube Videos

<< by Kari Rippetoe on September 18th, 2013

youtube MOJO MINUTE: 3 Things to Avoid When Promoting Your YouTube VideosYouTube has some relatively new advertising options available that allow brands and businesses to increase the visibility of their videos, resulting in more top-of-funnel leads. Search Mojo’s Blaine Anderson has discussed some of the basics in previous posts here, here and here, and he’ll also be talking about the finer points of YouTube advertising in the webinar “Leveraging YouTube for Online Marketing Success” this Thursday, September 19th.

While YouTube does present another opportunity for marketers to promote their video content, we have also seen what not to do when promoting your YouTube videos. In this week’s Mojo Minute, Blaine shows you the top 3 things to avoid when using YouTube advertising to promote your videos.

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INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

<< by Kari Rippetoe on September 9th, 2013

Online Donation Growth INFOGRAPHIC: The State on Online Giving and Marketing for NonprofitsDid you know:

  • Online revenue for nonprofits grew nearly 12% in 2012?
  • Online donations from repeat supporters grew 20%, while online donations from sustainers (those who regularly and automatically donate) grew 27%?
  • The average online donation is $89?

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise – and nonprofit organizations have a growing opportunity to take advantage of this through search, social media, and video content (just to name a few channels). The main challenge many nonprofits tend to face is a lack of resources, including budget, to launch an online marketing strategy of any effective scale. But did you also know there are programs that exist to help nonprofits conquer this challenge?

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WEBINAR: Getting the Most Value from Google Analytics

<< by Kari Rippetoe on September 4th, 2013

analytics WEBINAR: Getting the Most Value from Google AnalyticsGoogle is constantly making updates to its search algorithms, and it can be a challenge to keep up with it all. And, like the search engine, there are pretty frequent updates to Google Analytics as well. Many marketers rely on it to provide them with the information needed to measure their marketing efforts and make informed, data-driven decisions – so it’s imperative that they know how to use Google Analytics to their advantage.

Are you measuring the right things?

Firstly, take stock of what you’re currently measuring and compare that against your business goals. Are those metrics really giving you the information you need? Forget what you might have heard about what to measure, and think about what really matters.

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WEBINAR: The State of Google Marketing for Nonprofits and Associations

<< by Kari Rippetoe on August 21st, 2013

Nonprofit marketing aint easy WEBINAR: The State of Google Marketing for Nonprofits and AssociationsIf you work for a nonprofit or association, you know how hard marketing can be. Not least on your list of challenges is lack of funding to actually do the marketing you so desperately need for your organization. Your marketing efforts consist of finding as many free or low-cost ways as possible to increase donations and get the word out about your mission, while getting as much value from that as you can.

There’s a huge opportunity for nonprofits to take advantage of digital as a fundraising channel. According to Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits, online fundraising revenue grew by 11.6% between 2011 and 2012. However, online giving only represents a small percentage – just 7% – of overall giving.

What if I told you that Google provides nonprofits with free advertising money? Google Grants for Nonprofits distributes free advertising grants to 501(c)(3)s so they can advertise on Google’s advertising platform, AdWords. This provides you the opportunity to reach more online givers and grow you’re bottom line through digital. You’re life just got a little bit easier.

read more WEBINAR: The State of Google Marketing for Nonprofits and Associations


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