Archive for the ‘Online Marketing for Nonprofits’ Category

Changes to Google Grants for Nonprofits and Flying Elbows

<< by Scott Garrett on January 31st, 2013

Recently, there have been some pretty big changes to Google Grants for Nonprofits. Before I go into the elbow dropping details of the recent changes, I will give you a larger overview of what the Google Grants Program is.

read more Changes to Google Grants for Nonprofits and Flying Elbows

WEBINAR: Amping Up Search with Video Content

<< by Kari Rippetoe on December 4th, 2012

video button WEBINAR: Amping Up Search with Video ContentVideo is getting a lot of play lately as the marketing content du jour. And for good reason – video content amps up your marketing in so many different ways. Did you know:

Video has a huge impact on search marketing, whether it’s outranking text content on Google or boosting landing page conversion for a PPC campaign. To find out more about how to leverage video content for search, join us this Thursday, December 6 at 2:00pm ET for a free webinar, Video Saved the Marketing Star: Amping Up Search with Video Content. Search Mojo’s President and CEO Janet Driscoll Miller and Account Manager Jessica Davidson will show you why you should be including video as part of your content and search marketing strategy, and share with you some useful ideas for leveraging video. This webinar will cover:

  • Best practices for getting your video content ranked in search engines
  • How to use rich snippets to get a higher clickthrough rate
  • How to test video in your paid search campaigns
  • How to measure the success of your video content

Update 12/20: Did you miss the webinar? Watch Video Saved the Marketing Star: Amping Up Search with Video Content in its entirety here! Check out the preview below:

Jill Bastian Answers Your Questions About Email and Social Media Marketing for Nonprofits

<< by Kari Rippetoe on October 23rd, 2012

In our previous post, Search Mojo’s Amanda Chaney answered questions about Google Grants for Nonprofits from our October 4th webinar, “The 4 Online Marketing Tactics Nonprofits Need for Success.”  Today, webinar co-presenter Jill Bastian, Community Education & Training Manager at VerticalResponse, answers questions submitted by attendees about email and social media marketing.

read more Jill Bastian Answers Your Questions About Email and Social Media Marketing for Nonprofits

Your Burning Questions About Google Grants for Nonprofits and SEO – Answered

<< by Kari Rippetoe on October 12th, 2012

Online Marketing Tactics for Nonprofits Your Burning Questions About Google Grants for Nonprofits and SEO   AnsweredLast week’s webinar “The 4 Online Marketing Tactics Nonprofits Need for Success” resulted in a lot of great questions from attendees – questions we were, unfortunately, unable to get to on the day because the webinar ran overtime.  But, I did promise that I would post answers to your questions, and I like to keep my promises.

read more Your Burning Questions About Google Grants for Nonprofits and SEO   Answered

WEBINAR: The 4 Online Marketing Tactics Nonprofits Need for Success

<< by Kari Rippetoe on October 2nd, 2012

nonprofit gotowebinar WEBINAR: The 4 Online Marketing Tactics Nonprofits Need for SuccessNonprofit marketers face a number of challenges, not the least of which is marketing their organizations effectively through multiple channels. And while the holidays are certainly the busiest season for giving, nonprofits are up against a lot of competition for attention. With so many channels (such as search, social media and email) and limited resources, what are the best options to ensure that your nonprofit organization is gaining the most donations for the marketing efforts you’re investing in?

read more WEBINAR: The 4 Online Marketing Tactics Nonprofits Need for Success


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