Archive for the ‘Online Marketing for Nonprofits’ Category
<< by Kari Rippetoe on December 4th, 2012
Video is getting a lot of play lately as the marketing content du jour. And for good reason – video content amps up your marketing in so many different ways. Did you know:
- Videos get a 41% better clickthrough rate than text-based content on search engines?
- Shopping site visitors who watch a video are 64% more likely to buy than those who don’t?
- YouTube is the 2nd largest search engine on the web?
Video has a huge impact on search marketing, whether it’s outranking text content on Google or boosting landing page conversion for a PPC campaign. To find out more about how to leverage video content for search, join us this Thursday, December 6 at 2:00pm ET for a free webinar, Video Saved the Marketing Star: Amping Up Search with Video Content. Search Mojo’s President and CEO Janet Driscoll Miller and Account Manager Jessica Davidson will show you why you should be including video as part of your content and search marketing strategy, and share with you some useful ideas for leveraging video. This webinar will cover:
- Best practices for getting your video content ranked in search engines
- How to use rich snippets to get a higher clickthrough rate
- How to test video in your paid search campaigns
- How to measure the success of your video content
Update 12/20: Did you miss the webinar? Watch Video Saved the Marketing Star: Amping Up Search with Video Content in its entirety here! Check out the preview below:
<< by Kari Rippetoe on October 23rd, 2012
In our previous post, Search Mojo’s Amanda Chaney answered questions about Google Grants for Nonprofits from our October 4th webinar, “The 4 Online Marketing Tactics Nonprofits Need for Success.” Today, webinar co-presenter Jill Bastian, Community Education & Training Manager at VerticalResponse, answers questions submitted by attendees about email and social media marketing.
<< by Kari Rippetoe on October 12th, 2012
Last week’s webinar “The 4 Online Marketing Tactics Nonprofits Need for Success” resulted in a lot of great questions from attendees – questions we were, unfortunately, unable to get to on the day because the webinar ran overtime. But, I did promise that I would post answers to your questions, and I like to keep my promises.
<< by Kari Rippetoe on October 2nd, 2012
Nonprofit marketers face a number of challenges, not the least of which is marketing their organizations effectively through multiple channels. And while the holidays are certainly the busiest season for giving, nonprofits are up against a lot of competition for attention. With so many channels (such as search, social media and email) and limited resources, what are the best options to ensure that your nonprofit organization is gaining the most donations for the marketing efforts you’re investing in?