Archive for the ‘Pay Per Click Advertising’ Category

Six Mobile & Remarketing PPC Resolutions for 2014

<< by Amanda Sides on December 10th, 2013

2014 New Year HD Wallpaper1 Six Mobile & Remarketing PPC Resolutions for 2014Every year we all resolve to do things a bit differently − to better ourselves, to look better, to be healthier. So why not do the same for your AdWords account? Whether you simply want to take a few, effective steps as a beginner or new, more advanced, giant leaps, this list will give you an idea of where to start.

Two big movements in paid search this year were around Mobile and Remarketing and even if you haven’t been an early adopter, it’s not too late to improve your campaigns with these 6 tips!

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3 Google AdWords Announcements You May Have Missed in November

<< by Scott Garrett on December 5th, 2013

Wait, is it December already? It just seemed like enhanced campaigns came out yesterday. In fact this whole year has been a blur of new and interesting updates and features from Google AdWords. This past month was especially busy here at Search Mojo with us gearing up clients for the holiday rush. I must admit that I found it quite hard myself to keep up with industry news in November while at the same time ensuring my clients are ready for the end of the year and prepped for early next year.

If you’re like me, you may have missed some of the big announcements from AdWords last month. Therefore, I have decided to dedicate this blog post to some of those announcements that may have fallen on deaf ears during the busy month of November.

google adwords 3 Google AdWords Announcements You May Have Missed in November

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7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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Why B2B Branding Is Important

<< by Blaine Anderson on November 25th, 2013

B2B Branding Inconceivable 1024x743 Why B2B Branding Is ImportantIt’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.

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Do You Know Who is In Your Remarketing List?

<< by Nicole Bandy on November 19th, 2013

remarketing list person Do You Know Who is In Your Remarketing List?This year remarketing has become an extremely popular method of advertising, allowing advertisers to target customers with ads after they’ve left the website and bring them back for further conversion actions. There is some good data behind the capabilities of remarketing and how it can help boost the performance of your campaigns.  If you aren’t using remarketing you should be, especially with the holidays closing in fast.

But for those advanced marketers who have been using it for a while, do you know who is in your remarketing lists? In the past, remarketing lists were built and you couldn’t be sure exactly who you were targeting, just that you were targeting someone that had been to the site before. Knowing the demographic data of your lists can be important for optimizing campaigns and understanding your audience.

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