Archive for the ‘Yahoo Search Marketing’ Category

Live from #SMX East: Best Practices With adCenter For Bing & Yahoo

<< by Chad Rhodes on September 14th, 2011

My early afternoon session at SMX East 2011 is titled Best Practices With adCenter For Bing & Yahoo. Allan Chuate, Tim Daly, Kunal Das, and Joseph Kerschbaum are discussing not only best practices with Microsoft adCenter, but also some of the key differences between it and AdWords Editor. Anyone who is using Bing and Yahoo, with or without adCenter Desktop, should definitely consider some of this information. You could be missing out on a lot of opportunities to improve your performance and efficiency.

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Three Things to Add to Microsoft Adcenter

<< by Evan Levy on January 25th, 2011

Microsoft’s Bing search engine is gaining search traffic by the day, and since it merged with Yahoo, it’s collecting more search resources as well.  As the search engine grows both in user base and capability, running an efficient, precisely targeted ad campaign will soon be a necessity for many that wish to advertise in the search space.  The Microsoft Adcenter interface is sufficient for running many pay-per-click advertising campaigns, but there are a few features that would make creating and managing a large, efficient, and highly effective campaign a little easier.

Adcenter currently does not have a way to edit or view keywords at the campaign level, or at the account level.  When making bulk edits to destination URL’s or trying to analyze which keywords have the highest conversion rates, or are spending the most without producing results, it’s very helpful to see all the keywords in a campaign at once.  This makes it quick and easy to see where bids need to be adjusted or if words need to be paused completely.

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Live from SES Chicago: The Secret Formula To Boost Response

<< by Mark Browner on October 20th, 2010

The last session of the day that I attended Tuesday was a presentation by NYTimes Best Selling Author and SES Advisory Board Member, Bryan Eisenberg. Eisenberg took this time to give insight about pay-per-click (PPC) advertising and revealed his secret tips that will help improve PPC campaign performance.

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Yahoo Search Marketing Desktop Tool is Less-Than-Stellar

<< by Amanda Sides on March 19th, 2010

So. Yahoo recently announced the launch of their Yahoo Search Marketing Desktop… So exciting!! Or so you’d think. If you saw my last post about it, you probably got the vibe I was pretty excited about the news. Well, not too long after its introduction, my excitement quickly faded.

Like a lot of things, the desktop tool seemed like a great concept. Anything that promises to save you time sounds good to me. But once you start using it, you’ll realize it’s one of those things you get your hopes up for and then are left really disappointed with the end result. I’ve gotten feedback from several people who agree with me on the fact that it is less than stellar.

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Yahoo Search Marketing Desktop is Finally Here!

<< by Amanda Sides on March 5th, 2010

If any of you follow my posts, you are well aware of my frustrations that come with the Yahoo Marketing Solutions interface. I always think they should take notes from Google, or even their users, and more regularly perform updates to the interface to make search marketers’ lives much easier. Yahoo has listened to our frustrations and finally launched a desktop application.   Just introduced this week, the Yahoo Search Marketing Desktop application will save you some time and frustration… at least until the YaBing collaboration happens…

Benefits of utilizing Yahoo Search Marketing Desktop…

A desktop application means faster execution of campaign management activities, so you spend more time on the strategic aspects of your business, not the tactical details. – Yahoo FAQs

Make edits faster. If you have a Yahoo Marketing Solutions account, you know how much more difficult it is to make edits (even small ones) than in AdWords. I’m talking about AdWords, not even Editor. I’m excited about the desktop cutting my editing time down dramatically.

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