Yesterday, while checking my inbound leads at Search Mojo, I received an unsolicited offer from an individual claiming to be an “SEO Sales Consultant.” While I, a Search Marketing Sales Consultant myself, understand the need to reach out to potential clients, I couldn’t help but notice how non-targeted and false this email’s accusations truly were. For starters, I work for an SEO company–sheesh! But it’s spammy SEO offers such as this that give the search marketing industry such a bad rep.
While this is not the first bulk offer I have received, which is sad, most emails have similar formats. Here are 4 ways to spot a fraudulent email offer and protect yourself from being burned.