Archive for the ‘Uncategorized’ Category

Live from #SMX East: PPC & SEO – Can’t We All Just Get Along?

<< by Lindsay Keller on September 15th, 2011

At #SMX East Todd Friesen (Director of SEO at Performics), David Roth (Sr. Director of Search Marketing at Yahoo), and Tim Mayer (Chief Strategy Officer at The Trada Group) spoke about how Search Engine Optimizers and Pay Per Click Advertisers can work together to maximize success.

Tim Mayer started off the session by asking the question, does search marketing mean SEO and PPC or just PPC?

read more Live from #SMX East: PPC & SEO   Cant We All Just Get Along?

Google Analytics: Multi-Channel Funnels

<< by Lindsay Keller on September 13th, 2011

I don’t know about you, but when I am shopping online I never buy the first thing I see. With the internet you have access to just about everything you could ever want as a consumer. With all this information available to you with the click of a button, consumers tend to take the time to research and compare before making a purchase, especially with expensive items that are commonly associated with long buying cycles. This makes it difficult for search engine marketers to really understand what marketing efforts are having a significant effect on conversions because you only see the last click that is made before a conversion.

So, instead of attributing the ultimate conversion with the last click that was made, Google Analytic’s new Muti-Channel Funnels revel the entire path the consumer has made for up to a 30 day period. Some critical data the new reporting tool revels includes:

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How To: Track MSN adCenter Data in Google Analytics

<< by Amanda Sides on September 9th, 2011

workaround How To: Track MSN adCenter Data in Google AnalyticsWhile you are well aware of many of the challenges you face when utilizing MSN adCenter, there may be one you may not even realize you’ve run into. Don’t worry, there’s a work-around.  Have you noticed that there’s no Bing (cpc) option for reporting within your Google Analytics account? If you are using MSN adCenter for your paid advertising efforts, all of your traffic is being lumped into the Bing (organic) report in Google Analytics if you are not performing a work-around to bypass this inconvenience.  Google data is already segmented, since you likely have the auto-tagging feature enabled in your AdWords account settings. By using simple URL parameters, you can begin properly tracking your adCenter data within your Google Analytics account, and in turn, stop skewing your Bing (organic) data.

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The Wasteland of Internet Marketing: 4 Ways to Spot Spammy SEO Offers

<< by Justin Champion on August 11th, 2011

Yesterday, while checking my inbound leads at Search Mojo, I received an unsolicited offer from an individual claiming to be an “SEO Sales Consultant.” While I, a Search Marketing Sales Consultant myself, understand the need to reach out to potential clients, I couldn’t help but notice how non-targeted and false this email’s accusations truly were. For starters, I work for an SEO company–sheesh! But it’s spammy SEO offers such as this that give the search marketing industry such a bad rep. Spam The Wasteland of Internet Marketing: 4 Ways to Spot Spammy SEO Offers

While this is not the first bulk offer I have received, which is sad, most emails have similar formats. Here are 4 ways to spot a fraudulent email offer and protect yourself from being burned.

read more The Wasteland of Internet Marketing: 4 Ways to Spot Spammy SEO Offers

3 Main Points to Focus on in the Professional Sales Process

<< by Justin Champion on July 29th, 2011

Yesterday, I listened to a webinar by Ian Altman of Grow My Revenue, where he discussed how to communicate with prospects to help guide them through the professional services sale. To better understand a prospects situation you must focus on 3 main areas on “why customers buy:”

  • It’s all about them
  • Find a problem you can solve
  • Issue, Impact, Importance

Practice each of these points and help the sales process go a lot smoother.956152756 9141242b74 3 Main Points to Focus on in the Professional Sales Process

read more 3 Main Points to Focus on in the Professional Sales Process


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