<< by Janet Driscoll Miller on November 6th, 2012
Ah, to live in a swing state. Needless to say, many of the Search Mojo’ers who live in Virginia have been barraged with mailers, emails, phone calls and TV ads over the past year for today’s election. And we didn’t nearly have it as bad in Virginia as they did in Ohio! NBC News reports that nearly $200 Million was spent on campaign ads in Ohio ALONE. This election will have the highest ad spend in the history of our country, with an estimated total advertising spend of well over $700 million.
As marketers (especially in a swing state), we wondered if that advertising investment couldn’t have been better spent. But perhaps marketing automation (and a few digital marketing tactics) could solve many problems for political campaigns.