Archive for the ‘Uncategorized’ Category

Mojo Week in Marketing: September 6, 2013

<< by Alex Katzen on September 6th, 2013

I’m a huge fan of Twitter. For some reason, a lot of my friends are very anti-Twitter. They remind me of the baby boomers who like to brag about not using Facebook. Sure, they’re not hooked to another social media site like many of us, but man, are they missing out! I see Twitter as a personalized television channel. You can pick your favorite shows to follow, and on top of that, each show is consolidated into one short sentence to carefully depict the main event. One word- powerhouse. And I haven’t even touched on the sharing side of Twitter…

twitter meme Mojo Week in Marketing: September 6, 2013

Use Twitter like a pro:

What others think about #Twitter:

What are your thoughts on Twitter? Do you retweet, use hashtags, and check lists?

meme yuno twitter Mojo Week in Marketing: September 6, 2013

I’m off to peruse, or should I say skim my Twitter feed. Catch ya’ on the flip side.

Feel free to comment below or retweet us at @SearchMojo!

Mojo Week in Marketing: August 30, 2013

<< by Alex Katzen on August 30th, 2013

After Matt Cutts’ big announcement last week, +1s Have No Direct Impact On Rankings, I’m focusing this week’s theme around search engine optimization.

offsite 1 1024x767 Mojo Week in Marketing: August 30, 2013

Feel free to comment below or retweet us at @SearchMojo!

Live from Demand Success Conference: 12 Best Practices for Writing and Optimizing Press Releases

<< by Alex Katzen on June 19th, 2013

Today I’m attending training at the Vocus Demand Success 2013 Conference, and in between learning about the product, I’ve learned several tips and tricks for writing press releases.ds icon about badge Live from Demand Success Conference: 12 Best Practices for Writing and Optimizing Press Releases

Vocus rep, Abby Hammer provided several statistics on the success of press releases. Did you know that out of the journalists that go online daily for stories, 73% of them look specifically for news releases according to a survey by Middleburg/Ross?

read more Live from Demand Success Conference: 12 Best Practices for Writing and Optimizing Press Releases

New and Improved Google Hangouts: One More Reason to Use Google+

<< by Michelle Doty on May 29th, 2013

First, as a member of the Social Team at an SEO/ online marketing agency, it would be fairly negligent of me not to champion Google’s oft-maligned social network for its genuine SEO importance—I mean, it’s owned by Google. For all of the talk surrounding the increasing value of social indicators for search, we’d be naïve to think that the search engine giant’s personal social network would be left out of the equation. At minimum, having an up-to-date, fully optimized, keyword-heavy, image-heavy, and active (posting a couple times each day) Google+ page will help your brand get a more detailed Knowledge Graph showing in search. And if you’re still not quite convinced, be sure to take a look at our Google+ Business Benefits infographic to learn about even more benefits to your business.

With the preaching out of the way, the main purpose of this post was to introduce the new Hangouts, and get you to simply try them out. Hangouts replaces Google Talk, Google+ Messenger, and Google+ Hangouts’ classic video chats, providing the integrated messaging platform that Google had been missing.  There are so many features that make me think this could actually be the catalyst that changes the average individual’s perception of Google+ and leads them to start taking it seriously as a social network—we’ll just have to see if Google can push all of its Gmail/ Android users to get on board…

read more New and Improved Google Hangouts: One More Reason to Use Google+

Thoughts From A (Search Engine Marketing) Jedi-In-Training

<< by Blaine Anderson on May 3rd, 2013

As a search engine marketer in training, I’m learning a lot every day. The most important things I have learned have not been technical skills, though, but these three basic principles: a bad SEM strategy can hold a business back, a good SEM strategy can help a business succeed, and a great SEM strategy cannot save a business from its flaws.

Believe it or not, Star Wars has actually helped me understand these three principles, and since tomorrow is May 4th (also known to some as Star Wars Day), I’m going to use a few classic Star Wars references to explain what I mean.

Rebel Base Search e1367615779390 Thoughts From A (Search Engine Marketing) Jedi In Training

“Yes, Lord Vader, we are searching for the rebels now…”

read more Thoughts From A (Search Engine Marketing) Jedi In Training


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