Archive for the ‘Uncategorized’ Category

Mojo Week in Marketing: November 8, 2013

<< by Alex Katzen on November 8th, 2013

Welcome to this week’s Mojo Week in Marketing. We’re covering major articles on content marketing, social media, public relations, PPC, and SEO. Let’s jump in:

Content Marketing

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Social Media

PR

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PPC

google adwords search and display campaign type 600x209 Mojo Week in Marketing: November 8, 2013

SEO

  • See which SEO tactics are being prioritized with this Marketing Research Chart: Integrating email and search marketing tactics (MarketingSherpa)
  • Running into issues implementing Authorship? Here’s a handy flowchart from our own Janet Driscoll Miller to help you troubleshoot (click the infographic to read the full accompanying article on SearchEngineLand):

Authorship Flowchart 600px Mojo Week in Marketing: November 8, 2013

And just for fun, Here’s How memes Went Viral – In the 1800s!

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Tweet us at @SearchMojo or comment below. Don’t forget to check out Janet’s latest post on Search Engine Land.

What Are the Pros and Cons of Google AdWords Ready Creatives?

<< by Nicole Bandy on October 29th, 2013

According to the graph below from marketingcharts.com, display and online banner advertising remains as one of the top digital ad formats in terms of revenue. Google recently added a new tool in Adwords that makes creating these formats easier for advertisers, called Ready Creatives.

IAB US Online Ad Revenue Share by Format Oct2013 What Are the Pros and Cons of Google AdWords Ready Creatives?

Ready Creatives, a combination of Ready Image Ads and Ready Ad Gallery, automatically creates image ads based on a url you provide. AdWords scans the webpage and uses an image, headline and logo from your page and then provides you an endless number of formats to choose or edit as you wish.

For busy or resource-strapped businesses and marketers, this may be a dream come true – but is it too good to be true? After testing out the tool myself, here are a few pros and cons of using Google Ready Creatives:

read more What Are the Pros and Cons of Google AdWords Ready Creatives?

Mojo Week in Marketing: October 4, 2013 – SMX and Lead Gen Summit Recap

<< by Alex Katzen on October 4th, 2013

We’re recapping major articles from the two conferences we attended this week, SMX East and Lead Gen Summit.

SMX

From Search Marketing Sage:cc 11 846x1024 Mojo Week in Marketing: October 4, 2013   SMX and Lead Gen Summit Recap

From around the web:

Lead Gen Summit

From Search Marketing Sage:

From around the web:

Did you attend these conferences? What did you think?

Mojo Week in Marketing: September 20, 2013

<< by Alex Katzen on September 20th, 2013

In the world of marketing and PR, things are always changing for the better. Let’s jump in, shall we?

Did we miss anything? Comment below!

Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

<< by Alex Katzen on September 11th, 2013

I realize what I’m about to cover is rather creepy. It’s my job though. (Infamous excuse, right?)

paid private investigator Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses

I’m constantly working on getting in touch with people, especially those who aren’t easy to contact. For that very reason, I’ve become a pretty good online detective.

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As the Public Relations Manager of a search marketing agency, I’m constantly sifting through blogs, social profiles, directories, and general websites to find a contact’s email address. At the end of the day, an email address is the most important way to contact someone, since the majority of my PR contacts are formed and maintained online.

Here are my tips I’ve uncovered along the way for trying to stalk down your old flame find a contact’s email address to reach out for a news-related inquiry.

read more Become a Sleuth and Uncover Your Outreach Contacts’ Email Addresses


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