Search Marketing Sage

Free Webinar Next Week:
Online Reputation Management – Protecting Your Brand in the Internet Age
When: Thursday, March 1^st at 2p.m. ET
Presenter: Janet Driscoll Miller, CEO & President of Search Mojo
Register here.

As the reach of the internet continues to rapidly grow, particularly with the frequency and reach of updates through social media sites, online reputation management is becoming a bigger concern for brands and individuals alike. The internet seems to never forget and only compiles more and more information about users and companies, both positive and negative. But what if there were ways to manage how negative reviews, bad press, or a scandal was perpetuated within the search results pages? Search Mojo will review the importance of proactive reputation management in our upcoming webinar, Online Reputation Management – Protecting Your Brand in the Internet Age, on March 1, 2012 at 2:00 p.m. ET.

At Search Mojo, we recently made a video about the Search Mojo Corporate Culture. When our Marketing Director, Cady, was uploading the video, it got me thinking about where videos should be uploaded, along with strategies for excellent keyword tagging. Having strong keywords is important because you want to show up with related videos, on several different search queries, and in universal search.

January 10, 2012 will go down in history as the day that Google “Jumped the Shark”.  In introducing it’s new “Search Plus Your World” search results it ignored the very thing that made them the world’s best search engine – RELEVANCE.  Personalized results are now integrated into the new “Search Plus My World” results into Google Search Results as the default results.

Personalization based on a searchers previous search behavior generally improves search relevance and improves search results.  But, personalization based on my Google Plus Connections is for the most part ridiculous and irrelevant.

If you use the Facebook Comment Box for your website, your readers’ content may now affect your Google PageRank. This is big news because Google is indexing the AJAX or JavaScript code on your website, which previously wasn’t picked up by search engines. SEOs may reconsider their earlier advice to avoid these services as indexed comments will provide fresh content appeasing Google’s algorithm changes, such as query deserves freshness (QDF).