Archive for the ‘Social Search’ Category

VIDEO: Janet Driscoll Miller Talks About Google+ and SEO

<< by Kari Rippetoe on October 24th, 2012

To many, Google+ is a ghost town and not worth spending any time or resources on. But it is, after all, Google – and you know what that means: Google+ activity indeed affects Google Search. In this video, Chris Goward of WiderFunnel interviews our own Janet Driscoll Miller about the implications of Google+ on Google search rankings.

A Different Take: Why Google Bought Wildfire Interactive

<< by Tad Miller on September 25th, 2012

a tree falling in the forest A Different Take: Why Google Bought Wildfire InteractiveIf a tree falls in the forest and no one was around to hear it, did it make a sound?  The same philosophical question could be true of “If I post on Google+ and no one either sees it or reacts to it, does it even matter…”  The answer to the second question is yes, but that’s not the main point of this post.

Google+ is growing as a social network, but getting most brands on Google+ to see the value of it as a social media channel has been difficult for us as a search marketing agency.  The comparisons to Facebook won’t go away, and it can’t live up to those expectations right now.  User engagement with brands on Google+ is very low, and getting brands to treat Google+ as an equal to Facebook in terms of what they do to engage audiences has been extremely difficult.

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Google Author Stats in Webmaster Tools

<< by Sarah Lokitis on September 21st, 2012

For a while now, I have told all of my clients that they should set up Google Authorship and link their Google+ page with their blog or online publication. Authorship markup and other rich markup and schema is a way to be competitive in the search space. Not everyone has jumped for joy at the idea that their face could be seen within search results, but most thought it was a pretty great idea. Images in search results can really draw the eye away from other results and consequently, improve the click-through on that search result.

authorship Google Author Stats in Webmaster Tools

Authorship Markup is Google’s way of attributing content back to its author. Google is displaying author information in search results and can be set up by following an option listed here or by using a blog plugin. There are a variety of ways to make this happen, but all include making a connection from your Google+ page to content you publish and making the connection back from content you publish to your Google+ page. It’s exciting to see your face show in search results. At least in my opinion!

Google Webmaster Tools (WMT) has a new Lab called Author Stats. Author Stats is a page in WMT that “shows search statistics for pages  for which you are the verified author.” This requires that you log into WMT with the email you used to verify the account. I use a different one for Search Mojo, so I had to add my personal email to the account to have any data display for me. If you are in charge of managing a blog with multiple authors, this means that you will not be able to receive information on all the author’s Author Stats.

Google Author Stats 1024x419 Google Author Stats in Webmaster Tools

Within Author Stats, you can see each page Google has associated with you. Each post displays how many impressions and clicks you received, in addition to the click-through-rate and average position. All of these columns are able to be sorted, so you can sort to see which post ranked highest, for instance. The post I wrote that had the most clicks was a very hot topic during the Olympics this year. This data provides insight that should influence your content marketing efforts.

Have you tried out the Author Stats lab yet? What do you think? In my opinion, there is a lot of value associated with knowing the performance of author data in search results. I’d love to see the comparison between click-through data when my image was displaying, when just the “by Sarah Lokitis” line was showing, and when nothing related to authorship displayed! Hear that suggestion, Google?! Thanks for working on that! I’d love to hear your thoughts too, so please comment below or find me on Twitter @Lokitis.

SEO for the Product That Doesn’t Exist Yet

<< by Tad Miller on July 23rd, 2012

DLT pdp product 01 SEO for the Product That Doesnt Exist Yet

Usually the easiest thing an SEO can do for a major brand is get a number one ranking for that brands product names.  There is an exception to that rule though.  Getting ranked for product names when the product doesn’t exist yet can be a challenge – especially if there is any significant amount of pre-release publicity.

Search Mojo has represented several major brands in the past year that have had major new product launches.  The anticipation of the arrival of some of these products has been huge and the build up of hype surrounding them by fans, bloggers and the press has in some cases been rabid.  Examples include the Doritos Locos Taco from Taco Bell, the as yet unreleased Call of Duty Black Ops 2 and the 2013 Mazda CX-5.

As an SEO it is exciting to work with big brands with a lot of hype around their new products, but there are some significant disadvantages to be overcome.  The very hype that builds the excitement for the coming of the new product has to be overcome in search results.  All of those articles, blog posts, pictures from trade shows of new products, leaked YouTube videos, Spy Cam pictures are competition in the Search Engine Results Pages that you as an SEO will eventually have to outrank.

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Bing: Social Sidebar

<< by Sarah Lokitis on July 16th, 2012

Bing is working hard to compete with Google in social/search integration. Bing takes a slightly different approach however with “The New Bing” with three columns on the page. In this blog post, I will dive into the new Social Sidebar which is the dark grey column on the right of the Bing SERP.imag bingblogpost 1024x483 Bing: Social Sidebar

In the sidebar, various social elements appear depending on how relevant Bing decides they are to you in search. The options are: Ask Friends, Friends Who Might Know, People Who Know, and Activity Feed.

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