Archive for the ‘Social Search’ Category

Live from SMX West: Meet Facebook Graph Search

<< by Janet Driscoll Miller on March 12th, 2013

facebooklogo1 Live from SMX West: Meet Facebook Graph SearchA few weeks ago, Michelle Doty and I presented a brief introduction to Facebook Graph Search, and while the introduction of Facebook’s newest feature has offered many new ways of searching and finding information in Facebook and our social circles, it also opens a Pandora’s box of questions for marketers. This morning at SMX I attended the “Meet the Facebook Graph Search” session with Loren Cheng who works on the product team at Facebook to hopefully answer more of my questions.

Loren started by sharing Facebook’s mission: Make the world more open and connected. Facebook’s a way of staying connected… the entire social graph is actually enormous. Many things are in the graph, just waiting to be discovered, and Facebook believes the best way to find those things is through your friends.

One billion members are on Facebook, 240 billion photos and over one trillion connections. Even your own social graph may seem difficult to navigate. Social interaction is composed of three pillars of questions:

  • What are my friends saying? Newsfeed answers this question.
  • Who is this person? What is his/her story? Timeline answers this question.
  • Who, of my friends, like what I like? Social Graph Search answers this.

read more Live from SMX West: Meet Facebook Graph Search

Graph Search: 5 Quick (and not so quick) Tips for Marketers

<< by Michelle Doty on March 7th, 2013

If you’re even remotely connected to the tech world, you’ve undoubtedly heard of Facebook’s Graph Search—the “third pillar” of Facebook (alongside News Feed and Timeline) that allows users to search through the immense amount of data shared with them.

I’ve been playing with the feature quite a bit since its launch in January, and genuinely believe it has huge potential… it’s just not there yet, and I’m sure most at Facebook would admit as much. I can envision a day that we turn to Facebook for things like restaurant reviews, places to check out, movies to watch, people to meet—a discovery engine of sort—but as it stands, it’s a fairly frustrating tool.

read more Graph Search: 5 Quick (and not so quick) Tips for Marketers

WEBINAR: Is Facebook’s Graph Search Really a Google Search Killer?

<< by Kari Rippetoe on February 20th, 2013

graph search WEBINAR: Is Facebooks Graph Search Really a Google Search Killer?Immediately following Facebook’s announcement of its new social search tool, Graph Search, the reaction in the digital industry was the inevitable speculation about what it would mean for users (more privacy issues?) marketers (how can they leverage it?) and, of course, the biggest speculation of them all: what about Google? 

Could Graph Search really topple Google as the king of all search engines? And how will it impact social media marketing as we know it? Join us tomorrow (Thursday), February 21st at 2:00pm ET for a free webinar, Understanding Facebook’s Graph Search: Is It Really a Google Search Killer? Search Mojo’s Janet Driscoll Miller, President and CEO, and Michelle Doty, Social Media Specialist, will talk about the real implications of Graph Search, for both users and marketers. Register today for the webinar – even if you can’t make it tomorrow, be sure to register so you’ll receive the full recording when it becomes available.

read more WEBINAR: Is Facebooks Graph Search Really a Google Search Killer?

#SMX – Google+ Is Not Going Anywhere

<< by Sarah Lokitis on December 6th, 2012

googleplus #SMX   Google+ Is Not Going AnywhereIt’s been about a year and a half now since Google+ got started. Today, I’m attending the panel Getting ahead with Google+ to learn about search and brand implications, as well as the sense of community that Google can develop.

Adam Audette, President of RKG, kicked off this session with a story about a magical world called Google Land. Google Land was a happy land of wonder. Google focused on search and they were good at search. Then, along came an evil wizard called Mark. This dark sorcerer came to Google Land to steal the dragon’s fire. Mark was from Facebook. Do you follow?

read more #SMX   Google+ Is Not Going Anywhere

5 Ways to Update your LinkedIn Company Page

<< by Sarah Lokitis on November 19th, 2012

Over the past couple of months, we’ve talked to most of our clients about the exciting new opportunities for their LinkedIn Company pages. We even went through and updated  our Search Mojo LinkedIn company page after reading the LinkedIn announcement. In this blog post, I’ll cover a few ways you can update your LinkedIn company page today.

1. Targeted Company Status Updates

Company status updates have been around for a while and are a great way to share relevant information about your company to those who have indicated an interest in you by following your company.

LinkedIn StatusUpdate2 5 Ways to Update your LinkedIn Company Page

Status updates should be used to share blog posts, press releases, and general company news for your LinkedIn audience.

Now company status updates can be targeted to specific demographics! If you are a company with several products or with items available in certain areas or targeted to certain people, this is a great opportunity to send your message to a specific audience, rather than blasting the message to everyone who follows you.

LinkedIn TargetedStatusUpdate 5 Ways to Update your LinkedIn Company Page

2. LinkedIn Overview Banner

When visitors land on your LinkedIn page, they will now see a beautiful banner image (after you upload one). This image needs to be set at 646×220 pixels for proper formatting. I’ve seen companies, like Wolf Trap, use this image as a fully branded logo. Other options would be to promote your mission or upcoming company news or events.

LinkedIn Banner 5 Ways to Update your LinkedIn Company Page

Use this image for branding your company.

3. Highlight a Product or Service

On the homepage for your LinkedIn company page, you can elect to feature a product or service. Once you choose this product or service, the image will appear on the right-hand side of the overview display as shown in the image below.

LinkedIn ProductSpotlight 5 Ways to Update your LinkedIn Company Page

Each product or service can have a unique 100×80 px image. The unique images are helpful if you have several products, so users can easily see the differences between each. Some companies have their logo on every product, which is a bit boring to the eye. When you add unique images for distinct products/ services, your page instantly becomes more engaging (and will hopefully add to more clicks on your services). The “see all” link, in the image above, directs users to the Products/Services Overview page, which includes options to view all products and then read and write recommendations for those products. We also recommend that our clients seek recommendations from existing (and past) clients to give clout to their products.

4. Add 3 Scrolling Banners with Links

On the Products/Services page, you can add three more banner images, but on the service page you can add a link to each one and direct visitors to your website! The images do not scroll automatically, but users can click the arrows on the top right corner to see the additional images.

LinkedIn ScrollingBanner 5 Ways to Update your LinkedIn Company Page

Click the arrows to see each image and click each image to get to the website.

On all of the links, you can add Google Analytics tracking tags to see if visitors are using these links to get to your site. They may be prospective clients, current customers, or potential employees, so create links and banners to prized assets or product information.

5. Add a Video on your Products/Services Overview Page

On the Products and Services Overview page, you are now able to include a video. Since the user hasn’t navigated to a specific product yet, a general overview video would work perfectly here. Do note that the videos have to exist on YouTube to include on this page. Maybe it’s time to update your YouTube page, too!

LinkedIn ProductsVideo 5 Ways to Update your LinkedIn Company Page

5. Add a Video on each Product Page

In addition to being able to link each product to a specific location on your website, LinkedIn allows you to include product videos on your product or services pages. Include a targeted video and engage your audience. Again, these videos need to be located on YouTube to include them. Another great new feature is the ability to add up to three contacts per product/ service within the Contact Us section (see the screenshot below). When it comes to sales, people like dealing with people, not companies, so why not give them the picture and contact information of the person they’d be working with if they were interested in your product? But, remember to always keep these up to date! If a prospective client visits your page and sees that your sales person works at another company, that may be a turn-off for them.

LinkedIn VideoContact 5 Ways to Update your LinkedIn Company Page

Have you updated your LinkedIn Company page yet?

In this blog post, I pictured images from the following LinkedIn Company pages: Search Mojo, Wolf Trap for the Performing Arts, Philips, Dell, and Deloitte. Have you seen any other great examples of companies using the new LinkedIn company page features? I’d love to see them, so please share in the comments or find me on Twitter, @Lokitis.


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