Archive for the ‘Social Networking’ Category

Free Webinar: The Secrets to Getting Positive ROI from Facebook

<< by Cady Condyles on January 25th, 2012

search mojo wildfire facebook 2 Free Webinar: The Secrets to Getting Positive ROI from FacebookSearch Mojo is hosting a free webinar, The Secrets to Getting Positive ROI from Facebook, next Thursday at 2 p.m. ET.

Janet Driscoll Miller, CEO and President, of the Facebook advertising management and search engine marketing firm Search Mojo and Maya Grinberg, Social Media Manager of Wildfire Interactive, will headline a free webinar reviewing why you should advertise on Facebook and how to see positive ROI from these efforts.  The Secrets to Getting Positive ROI from Facebook webinar will be held on Thursday, February 2nd, at 2:00 p.m. ET.  Register here.

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Free Webinar: Healthcare & Online Marketing – What you need to know for 2012!

<< by Cady Condyles on January 18th, 2012

Search Mojo is hosting a free webinar, seo doc Free Webinar: Healthcare & Online Marketing   What you need to know for 2012!
Healthcare & Online Marketing – What you need to know for 2012!, on Thursday, January 26th at 2 p.m. ET.

Janet Driscoll Miller, CEO & President of Search Mojo, and Henry Engleka, founder and CEO of P4 Strategy Group, will headline a free webinar outlining the latest opportunities in online marketing for healthcare marketers.  The Healthcare & Online Marketing – What you need to know for 2012! webinar will be held on Thursday, January 26, at 2:00 p.m. ET.  Register here.trans Free Webinar: Healthcare & Online Marketing   What you need to know for 2012!

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Free Webinar: Top 10 Resolutions for Search in 2012

<< by Cady Condyles on December 20th, 2011

Search Mojo is hosting a free webinar, Top 10 Resolutions for Search in 2012, on Thursday, January 5th at 2 p.m. ET.search in 2012 Free Webinar: Top 10 Resolutions for Search in 2012

Amanda Chaney, Account Director, and Avelyn Austin, Senior Account Manager, of Search Mojo will headline a free webinar discussing the top ten innovative tactics for search in 2012.  The Top 10 Resolutions for Search in 2012 webinar will be held on Thursday, January 5, at 2:00 p.m. ET.

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Highlights from #SMX Social: Keynote Roundtable: Real Social Media Stories From The Field

<< by Janet Driscoll Miller on December 5th, 2011

Danny Sullivan introduced the panel of Drew Conrad of Zagg, Martin Beck of the LA Times, and Jean Scheidnes of Nieman Marcus. The panel’s focus was on the daily life of social media.

Drew started off by introducing himself and saying that at Zagg, an internet retailer, social media is working with all types of teams from search to web developers. For the most part, their social media team is marketing-focused.

Martin handles the social media for the LA Times, and there are two people on the social media team there. He’s in charge of the engagement with social media as well as comments. There’s a team of people who tweet and schedule tweets. Facebook presence is more selective and Martin and his assistant handle that. Martin also responds directly to those that reach out via social media.

Martin said they have a whopping 150 Twitter accounts… most are RSS feeds. They have about 20 Facebook pages. The copy desk helps with social media.

Jean said her role is to oversee a small team of editors who create the content for the social profiles and to respond to inquiries/comments. She said that Facebook comments ended up being a huge time commitment.  Their goal is to be focused on fashion content, so she partnered with customer service to help with the Facebook comments.

Drew said that someone else owns @Zagg and @ZaggDaily, so he has to monitor those too in case requests go there. They don’t necessarily monitor everyone who follows them. Martin said they reach out to individuals occasionally, like when they are looking for influencers. Jean said that they reach out to people too and look for brand mentions and interact with certain folks, regardless of follower count.

Danny asked the panel which was the most important social channel for them. Drew said that, in terms of revenue, it would have to be Facebook. Martin also said the bulk of the social media traffic also comes from Facebook, in large part due to the “like” button and sharing. Jean also said that Facebook would likely be NM’s choice, but she really believes the blog is crucial and she favors Twitter.

As for Twitter, Martin added that he felt that reporters are more apt to respond on Twitter than other social networks.

Danny asked the panel about their take on Google+. Martin said it’s easy enough to get on and do something similar to what they do in Facebook.

Live from #SMX Social: Boosting Business With Twitter Marketing

<< by Janet Driscoll Miller on December 5th, 2011

3902307267 2bf79464f3 m Live from #SMX Social: Boosting Business With Twitter MarketingThe first session after lunch featured Mathew Guiver, Paid Search Manager at e-storm International, Kurt Krejny, Director of Online Marketing at Fathom, and James Zolman, CEO of Quality Scores.

Kurt Krejny

Kurt was up first and covered Twitter analysis and action — how to cater to followers and attract influencers with a laser-focused strategy. He shared a case study of a online educator and how they turned around their Twitter strategy.

He started by sharing some Twitter pain points:

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