<< by Tad Miller on August 20th, 2012
In our complex high tech world new products and services are constantly being developed to solve the problems of life and business. Frequently the solutions are so new and innovative that people don’t even know they exist. As an online marketer you have to figure out ways to use online channels to get the world knowing that you have solutions and then seal the deal with a sale.
We’ve worked for lots of companies that sell products that the world doesn’t know they need yet and we have found 8 tactics that can help companies maximize online visibility and thereby make sales.
1. Focus Site Content on the Problem That the Product or Service Solves. You can have a page devoted to all of problems your product or service solves, but it’s in your interest from an SEO perspective to devote individual pages detailing each exact problem and the exact solution you provide.