Archive for the ‘Social Networking’ Category

Google+ Will Not Be Ignored with Launch of Google+ Communities

<< by Sarah Lokitis on December 12th, 2012

GooglePlus Will Not Be Ignored 989x1024 Google+ Will Not Be Ignored with Launch of Google+ CommunitiesWith prominent social networks, like Facebook and Twitter, ingrained in our daily rituals, as well as expectations for businesses, it’s hard for another social network to jump in and take off.

This year, I’ve talked a lot about Google+ and what it means for businesses from online reputation and SEO perspectives.  Google+ is inherently important for businesses because Google is important for business, and now is gaining even more data about your target audience’s online behavior. An extension of the search engine we have all grown to love, Google+ continues to define itself by its own standards, rather than comparing itself to what other social networks offer and how they operate for businesses. And while there are certainly Google+ haters out there, the latest numbers show that there are 135 million users on Google+ per month! That kind of audience is not to be ignored.

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The State of Facebook Self- Serve Ads: Social Media Marketing is Growing Up…

<< by Michelle Doty on November 30th, 2012

Something to mull over as you undoubtedly check in with friends and family (or brands perhaps) on myriad social platforms this weekend: social media marketing is growing up. As we’ve written in recent blog posts (here and here and here), we’ve been seeing incredible success with LinkedIn advertising across the board with our B2B clients. And with all of Facebook’s new offerings for companies (especially Facebook Exchange and its new conversion measurement tool), talks of retargeting coming to Twitter,  and Pinterest offering new tools for businesses it’s apparent that this is a steady trend on social networking platforms across the interwebs.

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VIDEO: Janet Driscoll Miller Talks About Google+ and SEO

<< by Kari Rippetoe on October 24th, 2012

To many, Google+ is a ghost town and not worth spending any time or resources on. But it is, after all, Google – and you know what that means: Google+ activity indeed affects Google Search. In this video, Chris Goward of WiderFunnel interviews our own Janet Driscoll Miller about the implications of Google+ on Google search rankings.

5 Ways to Tweet to Grow Your Followers

<< by Sarah Lokitis on September 17th, 2012

I have spent a lot of time working with clients as they are getting started with Twitter.  Anyone can tweet, but using those 140 characters to your advantage for maximum business impact is a great way to set yourself apart from competitors. In this post, I’ll share 5 ways to tweet to grow your followers.

#1 Use Hashtags

hashtags 5 Ways to Tweet to Grow Your FollowersHashtags consist of using the number symbol (#) immediately followed by a word or words. For example, at Search Mojo we use the hashtag #mojowebinar when we are sharing something about a Search Mojo webinar. Other hashtags like #followfriday (#FF) and #smallbiz help organize your tweets because hashtags are searchable. Hashtags should be integrated into your social media strategy to help create organization. I recommend to my clients that they should not use more than two hashtags per tweet, as the tweet tends to get watered down.  Some companies even use hashtags as part of their marketing efforts, telling their fans to tweet a certain hashtag to be entered in a contest or sweepstakes.

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Going Google with Google+

<< by Sarah Lokitis on September 10th, 2012

Google+ continues to roll out new updates and this time those updates are for businesses. Google+ is a huge focus for Google’s “going Google” trend and in addition to starting to use custom URLs (finally!), Google made some announcements last week about more updates to the platform.

hangoutsdocs Going Google with Google+ Last week, Google announced Google+ features specifically meant for businesses. If you are part of the Google Apps program, you will have full free access until the end of 2013 as Google experiments with and tests these products. I’m guessing that in 2014, when you can’t live without these features, you can pay to use them.

The features include:

  • Hangout & Calendar/Doc integration
  • Private Sharing
  • Administrative Controls

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