<< by Sarah Lokitis on June 4th, 2013
Last week, Michelle shared some updates with Google+’s most used feature – Hangouts. This week I wanted to share how Google+ is tying itself into search results even more as it continues to grow and develop. Both this post and Michelle’s post show how Google has continued to combine Google+ with other Google products to allow users to get more relevant information faster.
If you aren’t already familiar with the Knowledge Graph, it is how Google attempts to “answer questions you never thought to ask” after you submit a search query. The Knowledge Graph appears in the upper right hand corner of the first page of search results and doesn’t yet appear for all queries. Google has an extensive program for nonprofits, which includes the Google Grants program and YouTube for Nonprofits, so it makes sense that they would want to continue to promote nonprofits to the best of their ability in organic search. On Google+, it was recently announced that the Knowledge Graph will further support searches for nonprofit organizations: