Archive for the ‘Twitter Advertising’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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Think BIG for the New Year: Expand Your Strategy for 2014

<< by Heidi Kramer on December 20th, 2013

Depositphotos 26983169 online advertising s Think BIG for the New Year: Expand Your Strategy for 2014With the start of a New Year usually comes the inevitable: reflection of the past year and resolutions for the upcoming months (I say months because if you stick to even one resolution all year long, you deserve a digital high five because that is quite a feat!). While it is tempting to slide into 2014 with the same type of marketing plan and strategy you have had in the past, the start of a new year is the perfect time to up the ante and dive into the unknown – all for the sake of improving your business and laying the groundwork for a successful year.

I’ve compiled an overview of the {current} top online media platforms along with some of their pros and cons to help you THINK BIG for 2014 and hopefully guide the expansion of your current strategy.

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Is Twitter Advertising Effective? Exploring the Pros and Cons

<< by Matt Weltz on November 21st, 2013

Stock Exchange Is Twitter Advertising Effective? Exploring the Pros and ConsAs an investor and a marketer, the recent Twitter IPO has had me intrigued. What is the perceived value of one share of Twitter, and how valuable are social media companies as a whole? When I’m 80 will my grandchildren favorite my Tweet about “Those darn kids r in my yard again! #middaynap”? Or are millions of investors essentially trading a fad?

With these thoughts in mind I set out to investigate the positives, negatives, and potential of Twitter as an advertising platform.

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