Archive for the ‘Social Media Advertising’ Category

WEBINAR: Getting More (and Better) B2B Leads with LinkedIn Advertising

<< by Kari Rippetoe on February 6th, 2013

LinkedIn Ads WEBINAR: Getting More (and Better) B2B Leads with LinkedIn AdvertisingLinkedIn Advertising is a bit of a dark horse in the realm of pay-per-click advertising. If your company is in the business-to-business (B2B) market, LinkedIn Ads could actually deliver higher quality leads at a lower cost than PPC search ads. This isn’t to say that PPC search marketing campaigns are not effective for driving B2B leads, but it is to say that LinkedIn Ads have more options for targeting your ideal customer – and thusly, generating more targeted leads.

Have you considered LinkedIn Advertising as part of your B2B lead generation strategy? If not, then join us tomorrow (Thursday), February 7th at 2:00pm ET for a free webinar, LinkedIn Advertising: The Key to More (and Better) B2B Leads. Search Mojo’s Tad Miller, Vice President of Accounts, and Sarah Lokitis, Social Media Manager, will guide you through the basics and best practices for LinkedIn Advertising, and show you how it can help you hone in on your target audience for better conversion and better leads at a lower cost.

During this webinar, you will learn:

  • How LinkedIn Advertising can actually be worth more than a #1 natural search ranking when it comes to B2B lead generation.
  • How search keyword demographics don’t always fit to your ideal customer demographic.
  • What works and what doesn’t for a LinkedIn Advertising campaign.
  • The various LinkedIn Advertising options that are available to you.
  • How to set up a LinkedIn Advertising campaign and little known secrets that can help you.

Check out the preview below of the webinar, then register today! Even if you can’t make it to the webinar tomorrow, make sure to register so you receive the full recording once it becomes available.

5 LinkedIn Ads Best Practices for the B2B Market

<< by Sarah Lokitis on January 28th, 2013

LinkedIn advertising has been top of my mind lately as we have seen incredible results by targeting specific personas for B2B industries that are hard to nail down with search ads. I’ve written a few blog posts about LinkedIn here, here and here, but in this post, I’d like to tackle some specific questions about best practices for LinkedIn advertising.

1. How can I target on LinkedIn?

Unlike with search advertising, LinkedIn ads are not based on a keyword, rather specific information within users profiles. LinkedIn ads can be targeted to users by the data provided in their profile, specifically company size, company name, job title, group name, skill, industry, location, age, and gender. I’ve seen wonderful performance from campaigns targeted to as few as 14,000 people, but LinkedIn won’t let you target to less than 1,000!

Take a look at your current customers: what are their job titles? Industries? The information you glean from your current customers may help identify who your future customers could be.

LinkedIn advertising image 5 LinkedIn Ads Best Practices for the B2B Market

From the LinkedIn ads website, this image captures an idea of the targeting options for a particular industry on LinkedIn.

read more 5 LinkedIn Ads Best Practices for the B2B Market

Are You Ready for LinkedIn Video Ads? Here’s What You Need to Know…

<< by Sarah Lokitis on January 9th, 2013

Almost every week, a new social media ad type is released. I apologize for my exaggeration, but you may agree that sometimes it’s hard to keep up with all the ad choices for your business. LinkedIn ads are one of the great ways to target yourself to a specific professional audience. At Search Mojo, we have seen great results with LinkedIn advertising and in the past month LinkedIn made announcements about another feature available to its advertisers.

LinkedIn Video Ads!

LinkedIn video ads are here and available to use in the regular self-serve pay-what-you-want advertising platform. Since these are so new, there isn’t any data about performance and it seems like people are not quite sure what they are yet. From my use so far, they don’t outperform regular image ads, but can be a great tool to experiment with on LinkedIn in the self-serve platform.

How do LinkedIn Video Ads work?

1. The LinkedIn video ads appear the same as a normal text ad, except the image is the video and a play button shows on top of the video image. This doesn’t bring the color and pop of the images currently used on LinkedIn, but it does stand out.

LinkedIn Video Ad Are You Ready for LinkedIn Video Ads? Here’s What You Need to Know…

read more Are You Ready for LinkedIn Video Ads? Here’s What You Need to Know…

CHECKLIST: 2013 Search and Social Media Marketing Tactics

<< by Kari Rippetoe on January 4th, 2013

It’s a new year, and time to make some new marketing resolutions for 2013. Have you included any of the following in your 2013 search and social media marketing plans?

  • Creating more fresh, quality content for your website?
  • Leveraging semantic search?
  • Digging up more useful data from your analytics?
  • Branding your business online?
  • Getting on board with Google+?
  • Experimenting with social advertising?
  • Creating and improving your landing pages?
  • Getting a little creepy with retargeting?
  • Making your site more mobile-friendly?

We’ve created this checklist of search and social media marketing tactics with 30 of the most important tactics not to overlook in 2013. Any marketer can use this checklist to augment their current marketing plans for 2013 with effective tactics that are also easy to implement.

2013 Checklist Screenshot CHECKLIST: 2013 Search and Social Media Marketing Tactics

Best of Search Marketing Sage Blog 2012: Top 30 Posts

<< by Kari Rippetoe on December 31st, 2012

search marketing in 2013 Best of Search Marketing Sage Blog 2012: Top 30 PostsAs the curtain closes on another year at Search Mojo, we like to take one last look back at what made our year interesting – and our blog posts here on Search Marketing Sage are an excellent reflection of that. We write about the new things we as search marketers are learning about each day so we can pass that knowledge on to you, our awesome readers. And because of you, 2012 was the most successful year yet for the Search Marketing Sage!

We’ve compiled a list of our top 30 blog posts on search marketing, social media marketing, mobile marketing and content marketing for 2012. These were the most popular posts of the year, judged by your visits and feedback. We hope you enjoy these (and even learn something you didn’t know before), and here’s to a successful 2013 for all of us!

read more Best of Search Marketing Sage Blog 2012: Top 30 Posts


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