Archive for the ‘Social Media Advertising’ Category

B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

<< by Scott Garrett on November 13th, 2013

B2B marketing can present many challenges that are not present in B2C marketing. These challenges are exacerbated when trying to target your niche business market through search advertising. Using the search networks of Google AdWords and Bing Ads can be expensive and very competitive within B2B industries. For example, keywords within the IT industry on the AdWords search network such as “IT monitoring” can fetch $19 per click, and that will just get your foot in the door. You can expect to pay much higher to see any results in terms of click volume and ultimately, leads.

One solution, then is to avoid the competitive and expensive search network for B2B products, and instead opt to advertise on display networks. While display networks such as Google provide complex interest, topic, placement, and contextual targeting, these targeting options do often fall short in capturing the truly niche markets that many B2B marketers want to target. Therefore, what display platform is currently allows marketers to accurately advertise to niche B2B audiences? The answer seems to be LinkedIn.

Linkedin Ads B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

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Top 8 Features on Our LinkedIn Advertising Wish List

<< by Sarah Wyland on November 5th, 2013

We’re big fans of LinkedIn Advertising here at Search Mojo. It gives us the opportunity to target a very niche audience and also gives us the chance to build unique remarketing lists to use on Google AdWords. As much as we love LinkedIn, however, we can admit that there are a few features it lacks.

I took a poll of my fellow Search Mojo’ers, and in no particular order, here is our LinkedIn Wish List, just in time for the holidays.

LinkedIn Advertising Wish List 1024x477 Top 8 Features on Our LinkedIn Advertising Wish List

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Hello Failure My Old Friend: The Way of the Optimizer

<< by Tad Miller on September 25th, 2013

Admittedly, I drive my wife absolutely crazy.  I’ve carried my work habits home to my domestic life.  I like to say that I am not a “Plan A” type of guy.  Whereas she is absolutely a “this is ‘The Plan’ and I don’t care if I have to personally force the world go with my plan and make it bend to my personal will – it’s going to happen that way” type of person…which almost always works because her knowledge and instincts are dead-on right.  But essentially, we don’t approach things the same way.

Early on in my professional life I started out as a high school social studies teacher and basketball coach.  I put meticulous planning into my lesson, practice and game plans.  I quickly discovered that whenever you are dealing with kids, that a monkey wrench can quickly be thrown into the way you “planned to do it” – which can completely derail your success.  I kept finding myself making contingency plans in advance (Plan B, C & D) and then just rolling with what works best.

why you should do sqrs 12 Hello Failure My Old Friend: The Way of the Optimizer

I also discovered in coaching, that I was really pretty good at making adjustments on the fly with strategy.  I could find the opposing team’s weakness, figure out a plan to exploit it and implement it.  I was especially good at doing this after the first quarter of games. Sometimes these tactics lead to slow starts that don’t pan out so successfully early on.  But it’s not like I’m a boxer getting knocked out in the first round.

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LinkedIn Ads for B2B Advertising: The Smart Choice

<< by Scott Garrett on September 24th, 2013

LinkedIn is becoming the ideal pay-per-click platform (PPC) for business to business (B2B) advertising. The targeting options currently offered by LinkedIn truly help set it apart from other platforms such as Google, Bing, and Facebook. Google and Bing currently offer no way of concretely targeting users in niche business fields and industries like LinkedIn does. And while Facebook does have extensive targeting features based on users’ profiles and social interactions, it is still lacking the strong job-related targeting features in which LinkedIn excels. Therefore, it is no surprise that the platform that was built for career networking and resume building would be the clear choice in B2B advertising. Now that you have chosen LinkedIn for you PPC B2B advertising, how will you reach the right audience and convey the correct message to them?

2 LinkedIn Ads for B2B Advertising: The Smart Choice

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The Benefits of Promoting Unpublished Posts on Facebook

<< by Blaine Anderson on September 12th, 2013

Unpublished Posts 2 The Benefits of Promoting Unpublished Posts on FacebookMatt Weltz recently wrote a blog post describing all of the different advertising options available on Facebook. The last one he mentioned was the Promoted Post, where you pay to promote your Facebook Page posts to ensure they get the greatest reach possible. But what if there is a specific type of new customer that you want to attract? And what if the types of things you naturally post on your Facebook page don’t resonate with that new audience, or the messaging used to gain that new audience isn’t relevant to your current audience?

Enter the Unpublished Post!

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