Archive for the ‘LinkedIn Advertising’ Category
<< by Kari Rippetoe on March 14th, 2013
If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.
<< by Kari Rippetoe on March 5th, 2013
If you’re like many other marketers, then you may not realize everything display advertising actually encompasses. To many marketers, display advertising means banner ads – and not only that, horribly untargeted, irrelevant banner ads. But in fact, display is so much more, spanning everything from text ads to rich media and video ads. Plus, with the vast improvements that have been made to display advertising over the last few years, it’s possible to target exactly the right audience at the right time., so no more buying impressions and hoping for the best. It’s definitely not your father’s display advertising.
<< by Kari Rippetoe on February 6th, 2013
LinkedIn Advertising is a bit of a dark horse in the realm of pay-per-click advertising. If your company is in the business-to-business (B2B) market, LinkedIn Ads could actually deliver higher quality leads at a lower cost than PPC search ads. This isn’t to say that PPC search marketing campaigns are not effective for driving B2B leads, but it is to say that LinkedIn Ads have more options for targeting your ideal customer – and thusly, generating more targeted leads.
Have you considered LinkedIn Advertising as part of your B2B lead generation strategy? If not, then join us tomorrow (Thursday), February 7th at 2:00pm ET for a free webinar, LinkedIn Advertising: The Key to More (and Better) B2B Leads. Search Mojo’s Tad Miller, Vice President of Accounts, and Sarah Lokitis, Social Media Manager, will guide you through the basics and best practices for LinkedIn Advertising, and show you how it can help you hone in on your target audience for better conversion and better leads at a lower cost.
During this webinar, you will learn:
- How LinkedIn Advertising can actually be worth more than a #1 natural search ranking when it comes to B2B lead generation.
- How search keyword demographics don’t always fit to your ideal customer demographic.
- What works and what doesn’t for a LinkedIn Advertising campaign.
- The various LinkedIn Advertising options that are available to you.
- How to set up a LinkedIn Advertising campaign and little known secrets that can help you.
Check out the preview below of the webinar, then register today! Even if you can’t make it to the webinar tomorrow, make sure to register so you receive the full recording once it becomes available.
<< by Sarah Lokitis on January 28th, 2013
LinkedIn advertising has been top of my mind lately as we have seen incredible results by targeting specific personas for B2B industries that are hard to nail down with search ads. I’ve written a few blog posts about LinkedIn here, here and here, but in this post, I’d like to tackle some specific questions about best practices for LinkedIn advertising.
1. How can I target on LinkedIn?
Unlike with search advertising, LinkedIn ads are not based on a keyword, rather specific information within users profiles. LinkedIn ads can be targeted to users by the data provided in their profile, specifically company size, company name, job title, group name, skill, industry, location, age, and gender. I’ve seen wonderful performance from campaigns targeted to as few as 14,000 people, but LinkedIn won’t let you target to less than 1,000!
Take a look at your current customers: what are their job titles? Industries? The information you glean from your current customers may help identify who your future customers could be.