<< by Scott Garrett on September 24th, 2013
LinkedIn is becoming the ideal pay-per-click platform (PPC) for business to business (B2B) advertising. The targeting options currently offered by LinkedIn truly help set it apart from other platforms such as Google, Bing, and Facebook. Google and Bing currently offer no way of concretely targeting users in niche business fields and industries like LinkedIn does. And while Facebook does have extensive targeting features based on users’ profiles and social interactions, it is still lacking the strong job-related targeting features in which LinkedIn excels. Therefore, it is no surprise that the platform that was built for career networking and resume building would be the clear choice in B2B advertising. Now that you have chosen LinkedIn for you PPC B2B advertising, how will you reach the right audience and convey the correct message to them?