Archive for the ‘LinkedIn Advertising’ Category

Top 8 Features on Our LinkedIn Advertising Wish List

<< by Sarah Wyland on November 5th, 2013

We’re big fans of LinkedIn Advertising here at Search Mojo. It gives us the opportunity to target a very niche audience and also gives us the chance to build unique remarketing lists to use on Google AdWords. As much as we love LinkedIn, however, we can admit that there are a few features it lacks.

I took a poll of my fellow Search Mojo’ers, and in no particular order, here is our LinkedIn Wish List, just in time for the holidays.

LinkedIn Advertising Wish List 1024x477 Top 8 Features on Our LinkedIn Advertising Wish List

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Hello Failure My Old Friend: The Way of the Optimizer

<< by Tad Miller on September 25th, 2013

Admittedly, I drive my wife absolutely crazy.  I’ve carried my work habits home to my domestic life.  I like to say that I am not a “Plan A” type of guy.  Whereas she is absolutely a “this is ‘The Plan’ and I don’t care if I have to personally force the world go with my plan and make it bend to my personal will – it’s going to happen that way” type of person…which almost always works because her knowledge and instincts are dead-on right.  But essentially, we don’t approach things the same way.

Early on in my professional life I started out as a high school social studies teacher and basketball coach.  I put meticulous planning into my lesson, practice and game plans.  I quickly discovered that whenever you are dealing with kids, that a monkey wrench can quickly be thrown into the way you “planned to do it” – which can completely derail your success.  I kept finding myself making contingency plans in advance (Plan B, C & D) and then just rolling with what works best.

why you should do sqrs 12 Hello Failure My Old Friend: The Way of the Optimizer

I also discovered in coaching, that I was really pretty good at making adjustments on the fly with strategy.  I could find the opposing team’s weakness, figure out a plan to exploit it and implement it.  I was especially good at doing this after the first quarter of games. Sometimes these tactics lead to slow starts that don’t pan out so successfully early on.  But it’s not like I’m a boxer getting knocked out in the first round.

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LinkedIn Ads for B2B Advertising: The Smart Choice

<< by Scott Garrett on September 24th, 2013

LinkedIn is becoming the ideal pay-per-click platform (PPC) for business to business (B2B) advertising. The targeting options currently offered by LinkedIn truly help set it apart from other platforms such as Google, Bing, and Facebook. Google and Bing currently offer no way of concretely targeting users in niche business fields and industries like LinkedIn does. And while Facebook does have extensive targeting features based on users’ profiles and social interactions, it is still lacking the strong job-related targeting features in which LinkedIn excels. Therefore, it is no surprise that the platform that was built for career networking and resume building would be the clear choice in B2B advertising. Now that you have chosen LinkedIn for you PPC B2B advertising, how will you reach the right audience and convey the correct message to them?

2 LinkedIn Ads for B2B Advertising: The Smart Choice

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Mojo Minute: Social Media Lead Generation with Sarah Lokitis

<< by Kari Rippetoe on June 26th, 2013

lead gen Mojo Minute: Social Media Lead Generation with Sarah LokitisMany marketers might think that social media is not the most effective tactic for lead generation. In fact, social media can actually be a big contributor to lead generation efforts, especially with the targeting power of social media advertising through LinkedIn, Facebook, and now Twitter. Here are some compelling stats that show how social media is working when it comes to acquiring new customers:

  • 43% of marketers have gained a new customer from LinkedIn in 2013. (Hubspot)
  • 52% of marketers have generated a lead from Facebook in 2013. (Hubspot)
  • 55% of marketers have closed deals from social media leads, with Facebook being the most successful for B2C brands, and LinkedIn (naturally) working the best for B2B companies. (Webmarketing123)
  • 45% of marketers report below-average costs-per-lead for social media, making it one of the least expensive lead generation tactics for inbound marketing.

In this week’s Mojo Minute, Search Mojo’s Social Media Manager, Sarah Lokitis, gives a preview of what she’ll be discussing during the upcoming webinar, Unlocking the Lead Generation Potential of Search and Social Media. Specifically, she’ll be offering advice on how to use social media effectively for generating more leads.

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SMX Advanced 2013 Live Blogging Roundup

<< by Kari Rippetoe on June 13th, 2013

smx adv seattle SMX Advanced 2013 Live Blogging RoundupSMX Advanced took place this week in Seattle, and our own Janet Driscoll Miller and Amanda Sides were there live blogging the flurry of tips and tricks, new tactics, best practices, and announcements that search marketers have come to love and expect from the SMX conferences. We’ve put together a roundup of all of Janet’s and Amanda’s posts from SMX Advanced so you can catch up on anything you missed – whether you were able to attend, or watched from the Twitter sidelines. Plus, we’ve included a link to Janet’s own SMX Advanced presentation on Authorship. Enjoy!

read more SMX Advanced 2013 Live Blogging Roundup


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