Archive for the ‘Social Media Advertising’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

read more 2013: The Year of the Search Marketing Evolution

Think BIG for the New Year: Expand Your Strategy for 2014

<< by Heidi Kramer on December 20th, 2013

Depositphotos 26983169 online advertising s Think BIG for the New Year: Expand Your Strategy for 2014With the start of a New Year usually comes the inevitable: reflection of the past year and resolutions for the upcoming months (I say months because if you stick to even one resolution all year long, you deserve a digital high five because that is quite a feat!). While it is tempting to slide into 2014 with the same type of marketing plan and strategy you have had in the past, the start of a new year is the perfect time to up the ante and dive into the unknown – all for the sake of improving your business and laying the groundwork for a successful year.

I’ve compiled an overview of the {current} top online media platforms along with some of their pros and cons to help you THINK BIG for 2014 and hopefully guide the expansion of your current strategy.

read more Think BIG for the New Year: Expand Your Strategy for 2014

7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

read more 7 Changes That Rocked Online Marketing in 2013

Is Twitter Advertising Effective? Exploring the Pros and Cons

<< by Matt Weltz on November 21st, 2013

Stock Exchange Is Twitter Advertising Effective? Exploring the Pros and ConsAs an investor and a marketer, the recent Twitter IPO has had me intrigued. What is the perceived value of one share of Twitter, and how valuable are social media companies as a whole? When I’m 80 will my grandchildren favorite my Tweet about “Those darn kids r in my yard again! #middaynap”? Or are millions of investors essentially trading a fad?

With these thoughts in mind I set out to investigate the positives, negatives, and potential of Twitter as an advertising platform.

read more Is Twitter Advertising Effective? Exploring the Pros and Cons

You Can Keep Your Premium Guaranteed Impressions. I’ll Take the Remnants.

<< by Tad Miller on November 14th, 2013

No one could ever call me a great “brand builder” with regard to the online advertising we do for our clients.  As an agency, we aren’t really about building brand awareness or getting eye balls on a banner ad as the measurement of our success for clients.  Our goal is to get results from the advertising, whether that’s a sale, a form completion or some other Key Performance Indicator.  If brand building happens as a secondary benefit to that advertising, then all the better – but the result has always been what we have focused on.

icon leadflow You Can Keep Your Premium Guaranteed Impressions. Ill Take the Remnants.

read more You Can Keep Your Premium Guaranteed Impressions. Ill Take the Remnants.


Warning: include(/home/86863/domains/search-mojo.com/html/includes/tagging.php) [function.include]: failed to open stream: No such file or directory in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50

Warning: include() [function.include]: Failed opening '/home/86863/domains/search-mojo.com/html/includes/tagging.php' for inclusion (include_path='.:/usr/local/php-5.3.27/share/pear') in /nfs/c06/h05/mnt/86863/domains/blog.search-mojo.com/html/wp-content/themes/newtheme/footer.php on line 50