Archive for the ‘Social Media’ Category

The Benefits of Promoting Unpublished Posts on Facebook

<< by Blaine Anderson on September 12th, 2013

Unpublished Posts 2 The Benefits of Promoting Unpublished Posts on FacebookMatt Weltz recently wrote a blog post describing all of the different advertising options available on Facebook. The last one he mentioned was the Promoted Post, where you pay to promote your Facebook Page posts to ensure they get the greatest reach possible. But what if there is a specific type of new customer that you want to attract? And what if the types of things you naturally post on your Facebook page don’t resonate with that new audience, or the messaging used to gain that new audience isn’t relevant to your current audience?

Enter the Unpublished Post!

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What Are Facebook’s Ad Types and How Should You Use Them?

<< by Matt Weltz on September 10th, 2013

Zuckerberg What Are Facebooks Ad Types and How Should You Use Them?

Imagine a way to target millions of people around the world based on their age, gender, interests, social groups, politics,  religious beliefs, relationship status, and much more. Ten years ago that type of granular market research could cost you millions. Enter Facebook in 2004, and less than a decade later marketers can target potential customers for only pocket change per click. Whether you are trying to create brand awareness or you want to sell products, Facebook gives you numerous options to do it. The question then becomes, how?

This leads us to the topic of my blog post, where I will show you the different types of Facebook advertising and how they should be applied. All of these types of ads can be used in conjunction with one another to target users in numerous ways and for different campaign goals. The secret is to know when to use which type of ad.

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Mojo Week in Marketing: August 9, 2013

<< by Alex Katzen on August 9th, 2013

Here’s this week’s edition of the Mojo Week in Marketing, featuring top articles from the ever-changing world of digital marketing. This week, we’re covering all things blogging-related. Have a great Friday!

Blog meme 2.0 Mojo Week in Marketing: August 9, 2013

Mojo Week in Marketing: August 2, 2013

<< by Alex Katzen on August 2nd, 2013

We’re kicking off a weekly post of some of the top articles in the marketing world, called the “Mojo Week in Marketing.” Every Friday, we’ll have a different theme and this week, we’re covering all things social media. Enjoy!

How to Find PR Opportunities Online Using HARO

<< by Alex Katzen on August 1st, 2013

I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search Pictures PR How to Find PR Opportunities Online Using HAROplatforms to find bloggers, but it’s also important to consider other larger scale, generic PR opportunities.

Blogger outreach is great when you have something specific you want to share and promote. It’s more of an outbound PR tactic, though, relying on a high degree of relevance to, and relationships with, the bloggers.

A more inbound PR tactic, though, is serving as a source to writers on their articles and posts. For example, instead of conducting outreach on your content, you can provide expert information to bloggers and journalists on topics they’re writing about. One major source that I always find to be helpful is HARO (Help A Reporter Out). HARO is an “online service set up for journalists to quickly gather feedback from the public.” It’s an extremely useful tool for digital PR professionals because you can cover more ground, faster since the queries are delivered straight through email, and provide information to journalists who are already looking for sources.

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