Archive for the ‘Social Media’ Category

Is Twitter Advertising Effective? Exploring the Pros and Cons

<< by Matt Weltz on November 21st, 2013

Stock Exchange Is Twitter Advertising Effective? Exploring the Pros and ConsAs an investor and a marketer, the recent Twitter IPO has had me intrigued. What is the perceived value of one share of Twitter, and how valuable are social media companies as a whole? When I’m 80 will my grandchildren favorite my Tweet about “Those darn kids r in my yard again! #middaynap”? Or are millions of investors essentially trading a fad?

With these thoughts in mind I set out to investigate the positives, negatives, and potential of Twitter as an advertising platform.

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You Can Keep Your Premium Guaranteed Impressions. I’ll Take the Remnants.

<< by Tad Miller on November 14th, 2013

No one could ever call me a great “brand builder” with regard to the online advertising we do for our clients.  As an agency, we aren’t really about building brand awareness or getting eye balls on a banner ad as the measurement of our success for clients.  Our goal is to get results from the advertising, whether that’s a sale, a form completion or some other Key Performance Indicator.  If brand building happens as a secondary benefit to that advertising, then all the better – but the result has always been what we have focused on.

icon leadflow You Can Keep Your Premium Guaranteed Impressions. Ill Take the Remnants.

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B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

<< by Scott Garrett on November 13th, 2013

B2B marketing can present many challenges that are not present in B2C marketing. These challenges are exacerbated when trying to target your niche business market through search advertising. Using the search networks of Google AdWords and Bing Ads can be expensive and very competitive within B2B industries. For example, keywords within the IT industry on the AdWords search network such as “IT monitoring” can fetch $19 per click, and that will just get your foot in the door. You can expect to pay much higher to see any results in terms of click volume and ultimately, leads.

One solution, then is to avoid the competitive and expensive search network for B2B products, and instead opt to advertise on display networks. While display networks such as Google provide complex interest, topic, placement, and contextual targeting, these targeting options do often fall short in capturing the truly niche markets that many B2B marketers want to target. Therefore, what display platform is currently allows marketers to accurately advertise to niche B2B audiences? The answer seems to be LinkedIn.

Linkedin Ads B2B Remarketing: Reach Your Niche Market (Almost) Anywhere

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Top 8 Features on Our LinkedIn Advertising Wish List

<< by Sarah Wyland on November 5th, 2013

We’re big fans of LinkedIn Advertising here at Search Mojo. It gives us the opportunity to target a very niche audience and also gives us the chance to build unique remarketing lists to use on Google AdWords. As much as we love LinkedIn, however, we can admit that there are a few features it lacks.

I took a poll of my fellow Search Mojo’ers, and in no particular order, here is our LinkedIn Wish List, just in time for the holidays.

LinkedIn Advertising Wish List 1024x477 Top 8 Features on Our LinkedIn Advertising Wish List

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Mojo Week in Marketing: November 1, 2013

<< by Alex Katzen on November 1st, 2013

Today we’re covering some major articles this week in the world of SEO, B2B marketing, PR, and social media. Let’s jump in:

SEO

B2B

PR

Social Media

131101 socialskim twitter tweet flowchart1 1024x975 Mojo Week in Marketing: November 1, 2013

Tweet us at @SearchMojo to keep the conversation going.


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