As anyone in the online reputation monitoring (ORM) field knows, there are many reputation and brand tools on the market today. However, is there one tool that can do the bulk of the monitoring? This week, I put six online monitoring tools to the test. Because we can easily access Twitter search via an API separately, which is highly accurate, and there are many monitoring tools that focus specifically on Twitter alerts (like SocialOomph and TweetBeep), I ignored results from Twitter. My focus was on articles and blog posts, along with other video and image related content. I compared results for the buzz worthy keyword “John Allen Muhammad,” the beltway sniper, using Radian6, Social Mention, Scout Labs, Giga Alerts, Google Alerts and Trackur. Note that I gathered this data on the day of his execution, when the buzz would most likely be at its highest point. This post will help those that are concerned about their brand’s online reputation determine which tools catch the most relevant results, and cross-reference results found with each tool.
Preliminary Test Results
In preliminary tests utilizing other keywords, I found the results weren’t consistent across the board. Do you need to use six different tools to monitor your brand name? Ideally, no. However, my initial tests showed yes – if you want to catch as much as you can.
We have a paying subscription for Radian6, Scout Labs, Trackur and Giga Alerts, while Google Alerts and Social Mention are free. Interested to see if the free tools can keep up with the paid subscriptions? Read on, my friend!