Archive for the ‘Online Reputation Monitoring’ Category

Live from Pubcon South: Reputation Management and Monitoring

<< by Janet Driscoll Miller on April 14th, 2010

The next session I attended was the panel on “Reputation Management and Monitoring”, featuring Andy Beal of Trackur, Kenny Hyder of Rockstar Consultants, and Tony Wright of WrightIMC. Each of the speakers brought a unique perspective on reputation monitoring and management, from tools to techniques.

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Recapping the Top SEM Blog Posts by Search Mojo in 2009

<< by Paige Payne on January 12th, 2010

4254196052 1d625f572c o Recapping the Top SEM Blog Posts by Search Mojo in 2009

In case you may have missed a few, here is a month-to-month recap of Search Mojo’s most popular search engine marketing blog posts during 2009:

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Online Reputation Monitoring: How Do the Tools Compare?

<< by Renee Revetta on November 13th, 2009

As anyone in the online reputation monitoring (ORM) field knows, there are many reputation and brand tools on the market today. However, is there one tool that can do the bulk of the monitoring? This week, I put six online monitoring tools to the test. Because we can easily access Twitter search via an API separately, which is highly accurate, and there are many monitoring tools that focus specifically on Twitter alerts (like SocialOomph and TweetBeep), I ignored results from Twitter.  My focus was on articles and blog posts, along with other video and image related content.  I compared results for the buzz worthy keyword “John Allen Muhammad,” the beltway sniper, using Radian6, Social Mention, Scout Labs, Giga Alerts, Google Alerts and Trackur. Note that I gathered this data on the day of his execution, when the buzz would most likely be at its highest point. This post will help those that are concerned about their brand’s online reputation determine which tools catch the most relevant results, and cross-reference results found with each tool.

2289693364 e65c6a0a63 m Online Reputation Monitoring: How Do the Tools Compare?Image by Andy-Beal via Flickr

Preliminary Test Results

In preliminary tests utilizing other keywords, I found the results weren’t consistent across the board.  Do you need to use six different tools to monitor your brand name? Ideally, no.  However, my initial tests showed yes – if you want to catch as much as you can.

We have a paying subscription for Radian6, Scout Labs, Trackur and Giga Alerts, while Google Alerts and Social Mention are free.  Interested to see if the free tools can keep up with the paid subscriptions? Read on, my friend!

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Live from Pubcon Vegas: Online Brand Management Strategies

<< by Janet Driscoll Miller on November 12th, 2009

This was a great session featuring everything from crisis communication to overall brand monitoring and tips.

Sean Jackson

First up was Sean Jackson of Ecordia with a presentation entitled “Branding Through the Sales Funnel”. Sean started by defining brand management and how brand management can drive sales. Strong brands = efficient sales and costs because it makes it easier for customers to move through each stage of the sales funnel.

What is the sales funnel? There are essentially eight stages:

  • category awareness
  • brand awareness
  • brand consideration
  • brand preference
  • purchase intent
  • purchase
  • customer retention
  • advocates

read more Live from Pubcon Vegas: Online Brand Management Strategies

Is TwitterPeek This Year’s Tickle Me Elmo?

<< by Avelyn Austin on November 3rd, 2009

Peek just released TwitterPeek, the first “Twitter-only” deviceTwitterPeek (shown to the right) is roughly the size of a Palm Pilot or smart phone, but is used solely for the purpose of sending and receiving tweets!  The peek twitterpeek tweeting device Is TwitterPeek This Years Tickle Me Elmo?TwitterPeek may be purchased on Amazon.com for $99 which includes the device plus 6 months of nationwide wireless.  Peek is claiming that with no contract you will be allowed unlimited tweets and instant tweet delivery.  If 6 months isn’t enough time for you to get your tweet on, Peek is also offering the TwitterPeek device plus a lifetime service plan for only $199!  So what do you think?  Will the new TwitterPeek be this year’s Tickle Me Elmo?

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