<< by Amanda Sides on June 24th, 2011
With the still dramatically increasing growth of social media, more and more B2B companies are working social media into their overall strategies. With the increased adoption of social media these days, a few myths are becoming more prevalent across the board. Katie Delahaye Paine, the CEO of KDPaine & Partners, addressed social media efforts and ROI attribution at the MarketingProfs B2B Forum in Boston last week. In her Wednesday afternoon session, she also had a mini presentation on debunking common social media myths, which I found to be pretty interesting. Here are the most common social media myths, debunked.