Archive for the ‘Online Reputation Monitoring’ Category

Demystifying Social Media Myths (from B2B Forum)

<< by Amanda Sides on June 24th, 2011

Social media ROI Blog Demystifying Social Media Myths (from B2B Forum)

With the still dramatically increasing growth of social media, more and more B2B companies are working social media into their overall strategies.  With the increased adoption of social media these days, a few myths are becoming more prevalent across the board.  Katie Delahaye Paine, the CEO of KDPaine & Partners, addressed social media efforts and ROI attribution at the MarketingProfs B2B Forum in Boston last week.  In her Wednesday afternoon session, she also had a mini presentation on debunking common social media myths, which I found to be pretty interesting.  Here are the most common social media myths, debunked.

read more Demystifying Social Media Myths (from B2B Forum)

How To: Claim Your Facebook Community Page

<< by Renee Revetta on January 13th, 2011

CommPage1 How To: Claim Your Facebook Community Page   Remember when Facebook changed personal profiles from listing your interests to making you select links for your interests – essentially wiping out your profile content? In doing so, Facebook automatically generated hundreds of pages from the interests, workplaces, education, activities, favorite TV shows etc. users list in their profiles – called Community Pages. Now your company probably has a  Community Page that is floating around Facebook, unclaimed, pulling in whatever Facebook users say in their status messages about your brand. And it most likely has a lonely, generic briefcase as a logo.

In review, from the Facebook Help Center:

Community pages — the pages that link from fields you fill out in your profile — are for general topics and all kinds of unofficial but interesting things. You “like” these pages to connect with them, but they aren’t run by a single author, and they don’t generate News Feed stories.

This post will help you claim your company’s page, so when Facebook does decide to make its next move, your brand is prepared. I’ve found it’s much better to be proactive with Facebook marketing rather than lagging behind.

read more How To: Claim Your Facebook Community Page

Live from Pubcon Vegas: Keynote Panel – Social Media Leading Edge

<< by Janet Driscoll Miller on November 10th, 2010

This morning’s keynote featured an all-star panel of social media gurus: Chris Brogan, Sarah Evans, Scott Stratten (Unmarketing) and Brian Clark (Copyblogger).

The panel started by showing this video, which is really amazing:

read more Live from Pubcon Vegas: Keynote Panel   Social Media Leading Edge

Live from Pubcon Vegas: Google Reputation Management

<< by Janet Driscoll Miller on November 9th, 2010

After a bit of a daunting lunch scene, the first session I attended this afternoon was Google Reputation Management. Andy Beal of Trackur and Tony Wright of WrightIMC both spoke in this session.

read more Live from Pubcon Vegas: Google Reputation Management

Live from Pubcon Vegas: Reputation Management: Monitoring Your Brand Online

<< by Janet Driscoll Miller on November 9th, 2010

The first session I attended today was “Reputation Management: Monitoring Your Brand Online”, featuring Andy Beal of Trackur, Rhea Drysdale of Outspoken Media, Tony Wright of WrightIMC, and Todd Friesen of Performics.

read more Live from Pubcon Vegas: Reputation Management: Monitoring Your Brand Online


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