Archive for the ‘Online Reputation Monitoring’ Category

Google AdWords Near Match is a Sucker’s Bet for Lazy PPC Management

<< by Tad Miller on April 18th, 2012

5695528136 63ec1d5907 m Google AdWords Near Match is a Suckers Bet for Lazy PPC ManagementGoogle just announced its “New Matching Behavior for Phrase and Exact Match Keywords” for Google Adwords:

Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.

People aren’t perfect spellers or typists. At least 7% of search queries contain a misspelling, and the longer the query, the higher the rate.

As an agency that handles Pay Per Click advertising for advertisers both large and small the news that searchers can’t spell very well is not a shock at all.  In fact, 7% seems like a low percentage of typos in the search queries we see.  That being said, we will NOT be using the new feature, dubbed in some circles as “Near Match” for our clients.

read more Google AdWords Near Match is a Suckers Bet for Lazy PPC Management

Free Webinar: Online Reputation Management: Protecting Your Brand in the Internet Age

<< by Cady Condyles on February 22nd, 2012

Free Webinar Next Week: orm guy smushed Free Webinar: Online Reputation Management: Protecting Your Brand in the Internet Age
Online Reputation Management – Protecting Your Brand in the Internet Age
When: Thursday, March 1st at 2p.m. ET
Presenter: Janet Driscoll Miller, CEO & President of Search Mojo
Register here.

As the reach of the internet continues to rapidly grow, particularly with the frequency and reach of updates through social media sites, online reputation management is becoming a bigger concern for brands and individuals alike. The internet seems to never forget and only compiles more and more information about users and companies, both positive and negative. But what if there were ways to manage how negative reviews, bad press, or a scandal was perpetuated within the search results pages? Search Mojo will review the importance of proactive reputation management in our upcoming webinar, Online Reputation Management – Protecting Your Brand in the Internet Age, on March 1, 2012 at 2:00 p.m. ET.

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Pubcon Vegas: Reputation Management – Monitoring Your Brand Online

<< by Janet Driscoll Miller on November 8th, 2011

The online reputation monitoring panel featured three heavy hitters in ORM: Andy Beal, Brian Chappell and Rhea Drysdale.

Andy Beal

Andy Beal from Trackur started off with 6 steps to become an online reputation monitoring NINJA! He discussed how to lay the foundation for reputation monitoring:

  1. Understand your goals. Why are you monitoring in the first place? To increase engagement? Measure campaign success? Track rogue employees? Monitor competitors? Keep an eye on your CEO?
  2. Know thyself. Monitor your brands, your employees, your trademarks/copyrights, secrets, slogans/campaigns. Get more at http://gri.ms/KUVW.
  3. Start off with FREE tools.  Why? There may not be much to monitor yet. It also allows you to try tools out before you commit to one. Some good free tools include: Google Alerts, Social Mention and Trackur’s free version.
  4. Roll up your sleeves.  Do it yourself first so that you can understand what your true needs are before you outsource it. What are your weaknesses? What is your share of voice?
  5. Don’t silo the information.  Share the knowledge. Who needs to know about certain information and who is responsible for responding or using the information? Consider community managers — they can know who the best person is to contact with certain information. Then give those community managers access — involve them in meetings.
  6. Commit to act. Don’t just address the symptom, fix the cause. Make your company better because of it. Train your employees by educating employees about areas that need work. Engage with customers too. Actively listen.

Facebook Feature: Place Page Recommendations

<< by Sarah Lokitis on July 29th, 2011

Facebook loves to throw new things at community managers and Facebook Page admins. The feature I’ll highlight today is Place Page Recommendations.

recommend Facebook Feature: Place Page Recommendations

When Place Page Recommendations are available to you, a notification similar to the one above will appear. For Pages with multiple admins, you might want to check your page to see if your recommendations section is already visible. For your initial questions about this recommendations feature, you can check out the Facebook Help Center. A few key features to note:

  • This will only show on business pages that have integrated their Place page or on Place pages themselves.
  • The user making the recommendation makes the call of who can see the recommendation. In other words, they could choose to share it just with friends or make it 100% public.
  • That said, even administrators of the page might not be able to see all of the recommendations – admins will only be able to see ones shared publicly.
  • The recommendations box can’t be removed from Place pages.
  • Admins CAN remove public recommendations from being displayed if they so choose. (Thanks for letting us do SOMETHING, Facebook).

While this feature may not have a massive impact on B2B companies – small/local biz, restaurants and consumer products could either benefit from or struggle with recommendations. With so many recommendations-based sites already out there, will users actually use and rely upon Facebook recommendations? Will they even know they exist? The “Recommend This Place” box resides where things like ads, recommended friends, sponsored stories and friend-finder type messages exist currently – on the far right sidebar in Facebook.

For community managers, this is just one more feature to keep your eyes on and monitor. I’ve yet to discover if Facebook will send notifications when a new recommendation is made about your “Place”/business. Also, from what I can tell, Facebook doesn’t prohibit people from the company to write a glowing recommendation about their business.

recommendations2 Facebook Feature: Place Page Recommendations

See? Facebook totally would have allowed me to write a fabulous recommendation about Search Mojo.

I’m interested to see if anyone else has played around with these and what your experiences have been. Do you think Facebook recommendations will make any impact on brand monitoring and brand management? Feel free to leave your thoughts below or find me on Twitter @Lokitis.

Real-Time Damage Control Done Right: Derek Jeter’s 3,000th Hit Controversy

<< by Justin Champion on July 14th, 2011

Even though I’m not a Yankee’s fan, I can respect Derek Jeter’s 3,000th hit last Saturday against the Tampa Bay Ray. What’s even better–it was a home run! However, the story afterwards, regarding the fan who caught the ball, Christian Lopez, is catching a lot of attention as well.

Lopez willingly gave the ball back to the Yankees short stop, Jeter. As you can imagine they rewarded him for his efforts: 3 autographed bats, 3 autographed baseballs, 2 autographed Jeter jerseys, and box seats for the rest of the season and post season. Not too shabby. Lopez’s reward package ball parked around $60,000-70,000. But what he did not expect was the estimated $14,000 in taxes that would follow.

Curious to learn more about the story, I went to Google. Here’s what I found.

jeter hit 2 Real Time Damage Control Done Right: Derek Jeters 3,000th Hit Controversy

 It seems that Lopez’s story is catching more attention than Jeter’s entry into the 3,000 club.

read more Real Time Damage Control Done Right: Derek Jeters 3,000th Hit Controversy


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