Archive for the ‘Online Reputation Monitoring’ Category

WEBINAR: Monitoring, Managing and Maintaining Your Company’s Online Reputation

<< by Kari Rippetoe on March 19th, 2013

orm guy WEBINAR: Monitoring, Managing and Maintaining Your Companys Online ReputationIt’s 2013 – do you know what your online reputation is?

Surprisingly, many companies do not. Worse yet, they don’t have a plan in place for dealing with a crisis when it happens. Online reputation management is crucial for ensuring your potential (and current) customers see you in a positive light. Brands must proactively monitor online mentions and have a plan for dealing with anything potentially negative before it becomes a full-blown business and/or media nightmare – resulting in lost credibility, lost customers, and lost sales.

read more WEBINAR: Monitoring, Managing and Maintaining Your Companys Online Reputation

Live from SMX West: Meet Facebook Graph Search

<< by Janet Driscoll Miller on March 12th, 2013

facebooklogo1 Live from SMX West: Meet Facebook Graph SearchA few weeks ago, Michelle Doty and I presented a brief introduction to Facebook Graph Search, and while the introduction of Facebook’s newest feature has offered many new ways of searching and finding information in Facebook and our social circles, it also opens a Pandora’s box of questions for marketers. This morning at SMX I attended the “Meet the Facebook Graph Search” session with Loren Cheng who works on the product team at Facebook to hopefully answer more of my questions.

Loren started by sharing Facebook’s mission: Make the world more open and connected. Facebook’s a way of staying connected… the entire social graph is actually enormous. Many things are in the graph, just waiting to be discovered, and Facebook believes the best way to find those things is through your friends.

One billion members are on Facebook, 240 billion photos and over one trillion connections. Even your own social graph may seem difficult to navigate. Social interaction is composed of three pillars of questions:

  • What are my friends saying? Newsfeed answers this question.
  • Who is this person? What is his/her story? Timeline answers this question.
  • Who, of my friends, like what I like? Social Graph Search answers this.

read more Live from SMX West: Meet Facebook Graph Search

Search Mojo and Trackur Team Up to Help Companies with Online Reputation Management

<< by Alex Katzen on February 4th, 2013

We’re excited to announce our new partnership with one of the world’s largest providers of social media monitoring tools, Trackur!

trackur Search Mojo and Trackur Team Up to Help Companies with Online Reputation Management

Through this partnership, Search Mojo will offer online reputation management services to Trackur customers. So, while Trackur will continue to help customers monitor their online reputation, we’ll work to prevent and repair online reputation issues.

read more Search Mojo and Trackur Team Up to Help Companies with Online Reputation Management

Don’t Let the Wrong Spoon Ruin Your Online Reputation

<< by Michelle Doty on January 11th, 2013

One of the first things we tell any of our clients dealing with an online reputation issue is that our primary objective in any engagement is to have their online reputation mirror the one they’ve created offline. And while negative reviews might hurt, organizations need to start looking at them as invaluable market research into the wants and needs of your customers.

If your offline reputation is terrible, don’t expect all puppies and kittens and rainbows online. Yes, there are myriad tactics online reputation management agencies like Search Mojo can take to push bad reviews out of search, but if your organization isn’t proactively doing anything to fix the problems that sparked negative reviews in the first place, it’s likely that negative reviews will continue to pop up.

Now this isn’t to say that all negative reviews are valid. Case in point, the wonderful meme: “Real Actors Read Yelp.” Here’s a new(ish) reading of an actual Yelp review of a local fro-yo shop that seemed to have a slight spoon problem:

read more Dont Let the Wrong Spoon Ruin Your Online Reputation

Google and PRWeb: Is This a Wake-Up Call?

<< by Kari Rippetoe on November 27th, 2012

Google prweb pressrelease Google and PRWeb: Is This a Wake Up Call?I recently read this article from Danny Sullivan at Search Engine Land about how false and spam press releases are being distributed via PRWeb, after yesterday’s big tech news that PRWeb ran a press release that falsely reported the acquisition of WiFi provider ICOA by Google. Danny’s article makes some excellent and painfully true points about the inherent flaws with both PRWeb’s internal QC processes for the press releases distributed through its platform, and with how Google News indexes news items.

read more Google and PRWeb: Is This a Wake Up Call?


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