A few weeks ago, Michelle Doty and I presented a brief introduction to Facebook Graph Search, and while the introduction of Facebook’s newest feature has offered many new ways of searching and finding information in Facebook and our social circles, it also opens a Pandora’s box of questions for marketers. This morning at SMX I attended the “Meet the Facebook Graph Search” session with Loren Cheng who works on the product team at Facebook to hopefully answer more of my questions.
Loren started by sharing Facebook’s mission: Make the world more open and connected. Facebook’s a way of staying connected… the entire social graph is actually enormous. Many things are in the graph, just waiting to be discovered, and Facebook believes the best way to find those things is through your friends.
One billion members are on Facebook, 240 billion photos and over one trillion connections. Even your own social graph may seem difficult to navigate. Social interaction is composed of three pillars of questions:
- What are my friends saying? Newsfeed answers this question.
- Who is this person? What is his/her story? Timeline answers this question.
- Who, of my friends, like what I like? Social Graph Search answers this.