Using Google Latitude is and should be a personal thing – only to be used with people you trust. I use Latitude with my friends and make sure to only confirm close friends. However, recently I met a woman that works in marketing for a health organization. She told me about how her company uses Google Latitude for business tasks. In case you’re not familiar, Google Latitude shows your location to your selected contacts via your mobile device’s GPS.

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In the marketing and sales field, this woman travels frequently and has a number of responsibilities she juggles. Using Latitude allows her boss to see her location and share tasks according to her location. Grouping errands is always a good thing, especially when it’s a part of your job! Not only does this allow the business to cut costs of back-and-forth trips, but helps this marketing coordinator get her job done – faster.

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