Archive for the ‘Facebook Advertising’ Category

WEBINAR: Get More Leads from Search with Marketing Automation

<< by Kari Rippetoe on October 16th, 2012

marketing automation WEBINAR: Get More Leads from Search with Marketing AutomationThere are so many tools out there for managing different marketing activities – email, social media, search marketing, landing pages, the list goes on and on. We jump back and forth between tools all day, pulling information from one and importing it into another. Marketing automation software, however, is designed to make these marketing activities and any lead generation and lead management efforts more efficient and effective for B2B marketers. Not only will it streamline your work, marketing automation can also improve your lead generation from activities like search marketing. Who wouldn’t want that?

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Online Marketing for the Product People Don’t Know They Need…Yet

<< by Tad Miller on August 20th, 2012

In our complex high tech world new products and services are constantly being developed to solve the problems of life and business.  Frequently the solutions are so new and innovative that people don’t even know they exist.  As an online marketer you have to figure out ways to use online channels to get the world knowing that you have solutions and then seal the deal with a sale.

We’ve worked for lots of companies that sell products that the world doesn’t know they need yet and we have found 8 tactics that can help companies maximize online visibility and thereby make sales.

1. Focus Site Content on the Problem That the Product or Service Solves.  You can have a page devoted to all of problems your product or service solves, but it’s in your interest from an SEO perspective to devote individual pages detailing each exact problem and the exact solution you provide.

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Live from SMX Advanced: Hardcore Social Tactics

<< by Cady Condyles on June 5th, 2012

smx advanced logo Live from SMX Advanced: Hardcore Social TacticsThis morning’s Hardcore Social Tactics session (#smx #11C) was packed full of great tips and tricks to use social media to engage with customers and ultimately drive conversions.  Lots of great suggestions of tools to try and new ways to think of followers/circles/boards/fans/etc.  I did my best to keep up with these energized speakers!

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Free Webinar: Set the Cruise Control on Your Lead Nurturing

<< by Cady Condyles on May 30th, 2012

marketing automation Free Webinar: Set the Cruise Control on Your Lead Nurturing
Are you wasting valuable time on leads that aren’t ready to close? Do you have a marketing automation system in place, but feel like it could be doing more? In our upcoming webinar, Set the Cruise Control on Your Lead Nurturing, Janet Driscoll Miller, President & CEO of Search Mojo, will review ways to improve lead generation with marketing automation. This webinar will include the valuable ways to incorporate search, social advertising, and targeted landing pages with marketing automation to engage more leads. Register today for this informative lead generation webinar, Set the Cruise Control on Your Lead Nurturing, on Thursday, June 7, 2012 at 2:00 p.m. ET.

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Facebook Offers for Pages

<< by Sarah Lokitis on March 6th, 2012

Facebook has released a new product for businesses called Facebook Offers. Facebook Offers are FREE to use for both the Page and the User. While Facebook has not opened up Offers to all businesses yet, a few companies get to experiment with them early before they are rolled out.  So far, I have collected offers from Loft and Einstein Bros Bagels.

Facebook has created a new Help section on their site dedicated to the new Offers product, which was officially announced at the first ever Facebook Marketing Conference fMC in NYC on February 29th.

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