<< by Kari Rippetoe on October 16th, 2012
There are so many tools out there for managing different marketing activities – email, social media, search marketing, landing pages, the list goes on and on. We jump back and forth between tools all day, pulling information from one and importing it into another. Marketing automation software, however, is designed to make these marketing activities and any lead generation and lead management efforts more efficient and effective for B2B marketers. Not only will it streamline your work, marketing automation can also improve your lead generation from activities like search marketing. Who wouldn’t want that?