Archive for the ‘Facebook Advertising’ Category

Webinar Recap: The Art of Data-Driven Community Outreach

<< by Sarah Lokitis on March 8th, 2013

“Audiences and communities are essential, but managing can be a challenge.” – Andrea Warner, SEO Braintrust

Last week, I attended an SEO Braintrust webinar led by Marty Weintraub (@aimclear) titled “Optimizing Human: The Art of Data Driven Community Outreach.” I was interested in this webinar because Marty and Lauren recently released a new book “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success“, which is currently on my reading list. I was hoping this webinar would provide insight into what the book covered, but Marty was quick to state that while these tactics are covered in the book, they make up hardly 30% of the tactics, which is not even 30% of the content. The webinar was a whirlwind (in typical Marty fashion) and I have done my best to pick out a few tidbits that I think will be useful for any community managers out there.

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WEBINAR: The New Face of Display Advertising

<< by Kari Rippetoe on March 5th, 2013

If you’re like many other marketers, then you may not realize everything display advertising actually encompasses. To many marketers, display advertising means banner ads – and not only that, horribly untargeted, irrelevantdisplay ads WEBINAR: The New Face of Display Advertising banner ads. But in fact, display is so much more, spanning everything from text ads to rich media and video ads. Plus, with the vast improvements that have been made to display advertising over the last few years, it’s possible to target exactly the right audience at the right time., so no more buying impressions and hoping for the best. It’s definitely not your father’s display advertising.

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HOW TO: Track Your Facebook Ad Conversion

<< by Sarah Lokitis on February 26th, 2013

facebook ads logo HOW TO: Track Your Facebook Ad ConversionWhen I entered the world of online advertising, I quickly learned that Google leads and all other platforms follow. This was true with Bing’s Microsoft adCenter and has held true into the social space with Facebook and LinkedIn advertising. While Facebook and LinkedIn advertising offer unmatched demographic targeting options, the advertising platforms are a bit behind the times and the reporting leaves much to be desired.

Late last month, Facebook finally tried to make up some ground by releasing a new conversion tracking process. This is crucial for direct response advertisers who use Facebook ads to lead users to third-party sites. With conversion tracking, Facebook can now show that the ads led to a sale, purchase, or action you wanted the user to take on a specific website (or Facebook page). This measurement tool will provide further optimization potential for the advertising campaigns, as it will become easier to see what works. Since Facebook knows their users (and they are typically forever logged in), a user who views an ad on their mobile phone, but then converts on their desktop computer will be tracked!

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Understanding Facebook’s Graph Search Webinar: Audience Predictions

<< by Kari Rippetoe on February 22nd, 2013

CrystalBallLarge Understanding Facebooks Graph Search Webinar: Audience PredictionsWe had an intriguing webinar yesterday, with Search Mojo’s own Janet Driscoll Miller and Michelle Doty discussing Graph Search and its impact on both Facebook users and marketers. One of the sections of the webinar was all about Graph Search predictions, and we kicked it off by asking our webinar audience:

What do you think will be the biggest benefit of Graph Search to marketers?

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WEBINAR: Is Facebook’s Graph Search Really a Google Search Killer?

<< by Kari Rippetoe on February 20th, 2013

graph search WEBINAR: Is Facebooks Graph Search Really a Google Search Killer?Immediately following Facebook’s announcement of its new social search tool, Graph Search, the reaction in the digital industry was the inevitable speculation about what it would mean for users (more privacy issues?) marketers (how can they leverage it?) and, of course, the biggest speculation of them all: what about Google? 

Could Graph Search really topple Google as the king of all search engines? And how will it impact social media marketing as we know it? Join us tomorrow (Thursday), February 21st at 2:00pm ET for a free webinar, Understanding Facebook’s Graph Search: Is It Really a Google Search Killer? Search Mojo’s Janet Driscoll Miller, President and CEO, and Michelle Doty, Social Media Specialist, will talk about the real implications of Graph Search, for both users and marketers. Register today for the webinar – even if you can’t make it tomorrow, be sure to register so you’ll receive the full recording when it becomes available.

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