<< by Sarah Lokitis on March 8th, 2013
“Audiences and communities are essential, but managing can be a challenge.” – Andrea Warner, SEO Braintrust
Last week, I attended an SEO Braintrust webinar led by Marty Weintraub (@aimclear) titled “Optimizing Human: The Art of Data Driven Community Outreach.” I was interested in this webinar because Marty and Lauren recently released a new book “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success“, which is currently on my reading list. I was hoping this webinar would provide insight into what the book covered, but Marty was quick to state that while these tactics are covered in the book, they make up hardly 30% of the tactics, which is not even 30% of the content. The webinar was a whirlwind (in typical Marty fashion) and I have done my best to pick out a few tidbits that I think will be useful for any community managers out there.