Archive for the ‘Facebook Advertising’ Category

Mojo Minute: Social Media Lead Generation with Sarah Lokitis

<< by Kari Rippetoe on June 26th, 2013

lead gen Mojo Minute: Social Media Lead Generation with Sarah LokitisMany marketers might think that social media is not the most effective tactic for lead generation. In fact, social media can actually be a big contributor to lead generation efforts, especially with the targeting power of social media advertising through LinkedIn, Facebook, and now Twitter. Here are some compelling stats that show how social media is working when it comes to acquiring new customers:

  • 43% of marketers have gained a new customer from LinkedIn in 2013. (Hubspot)
  • 52% of marketers have generated a lead from Facebook in 2013. (Hubspot)
  • 55% of marketers have closed deals from social media leads, with Facebook being the most successful for B2C brands, and LinkedIn (naturally) working the best for B2B companies. (Webmarketing123)
  • 45% of marketers report below-average costs-per-lead for social media, making it one of the least expensive lead generation tactics for inbound marketing.

In this week’s Mojo Minute, Search Mojo’s Social Media Manager, Sarah Lokitis, gives a preview of what she’ll be discussing during the upcoming webinar, Unlocking the Lead Generation Potential of Search and Social Media. Specifically, she’ll be offering advice on how to use social media effectively for generating more leads.

read more Mojo Minute: Social Media Lead Generation with Sarah Lokitis

SMX Advanced 2013 Live Blogging Roundup

<< by Kari Rippetoe on June 13th, 2013

smx adv seattle SMX Advanced 2013 Live Blogging RoundupSMX Advanced took place this week in Seattle, and our own Janet Driscoll Miller and Amanda Sides were there live blogging the flurry of tips and tricks, new tactics, best practices, and announcements that search marketers have come to love and expect from the SMX conferences. We’ve put together a roundup of all of Janet’s and Amanda’s posts from SMX Advanced so you can catch up on anything you missed – whether you were able to attend, or watched from the Twitter sidelines. Plus, we’ve included a link to Janet’s own SMX Advanced presentation on Authorship. Enjoy!

read more SMX Advanced 2013 Live Blogging Roundup

Live from SMX Advanced: What’s Hot with Paid Social

<< by Janet Driscoll Miller on June 12th, 2013

What is paid social? Why is it a good option for marketers and what are the options available? This panel featured Jeffrey Jewett of Optify, Jennifer Wong of HasOffers, Marty Weintraub of Aimclear, and Adam Berke of AdRoll who answered those questions.

read more Live from SMX Advanced: Whats Hot with Paid Social

Think Facebook Advertising Isn’t for B2B? Think Again.

<< by Sarah Lokitis on May 7th, 2013

Within the past year, so much has changed with Facebook ads, from custom audiences to action (conversion) tracking to new partner categories (I’ll discuss these in a moment!). Many have doubted that Facebook Advertising is the right channel for B2B (I’d argue there is typically not just ONE right channel); however, a wise man once told me “a true professional is never off-duty”. This means that when advertising to the B2B market, you are still advertising to people, and lo and behold – people are on Facebook! In fact, 665 million people are active on Facebook, so with the advanced targeting features, you can certainly find the right people for your market.

read more Think Facebook Advertising Isnt for B2B? Think Again.

Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

<< by Kari Rippetoe on March 14th, 2013

ROI from social media Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.

read more Facebook Ads vs. LinkedIn Ads: Which Should You Choose? [INFOGRAPHIC]

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