<< by Kari Rippetoe on June 26th, 2013
Many marketers might think that social media is not the most effective tactic for lead generation. In fact, social media can actually be a big contributor to lead generation efforts, especially with the targeting power of social media advertising through LinkedIn, Facebook, and now Twitter. Here are some compelling stats that show how social media is working when it comes to acquiring new customers:
- 43% of marketers have gained a new customer from LinkedIn in 2013. (Hubspot)
- 52% of marketers have generated a lead from Facebook in 2013. (Hubspot)
- 55% of marketers have closed deals from social media leads, with Facebook being the most successful for B2C brands, and LinkedIn (naturally) working the best for B2B companies. (Webmarketing123)
- 45% of marketers report below-average costs-per-lead for social media, making it one of the least expensive lead generation tactics for inbound marketing.
In this week’s Mojo Minute, Search Mojo’s Social Media Manager, Sarah Lokitis, gives a preview of what she’ll be discussing during the upcoming webinar, Unlocking the Lead Generation Potential of Search and Social Media. Specifically, she’ll be offering advice on how to use social media effectively for generating more leads.