Archive for the ‘Facebook Advertising’ Category
<< by Sarah Lokitis on May 7th, 2013
Within the past year, so much has changed with Facebook ads, from custom audiences to action (conversion) tracking to new partner categories (I’ll discuss these in a moment!). Many have doubted that Facebook Advertising is the right channel for B2B (I’d argue there is typically not just ONE right channel); however, a wise man once told me “a true professional is never off-duty”. This means that when advertising to the B2B market, you are still advertising to people, and lo and behold – people are on Facebook! In fact, 665 million people are active on Facebook, so with the advanced targeting features, you can certainly find the right people for your market.
<< by Kari Rippetoe on March 14th, 2013
If you’re like many marketers, you may have wondered about the value of social media advertising on platforms like Facebook and LinkedIn, and even viewed it with a bit of skepticism. You may be asking questions like, Do people actually click on them?, and the all important, $64,000 question, Will I actually see ROI from social media advertising? These are not uncommon questions, but the fact is there’s actually a growing trend towards paid social media advertising. In fact, a recent Nielsen report showed that 75% of advertisers are using paid social media advertising, and 64% are increasing their budgets in 2013. And here at Search Mojo, we have actually seen where social media ads have delivered not only clicks, but conversions.
<< by Sarah Lokitis on March 8th, 2013
“Audiences and communities are essential, but managing can be a challenge.” – Andrea Warner, SEO Braintrust
Last week, I attended an SEO Braintrust webinar led by Marty Weintraub (@aimclear) titled “Optimizing Human: The Art of Data Driven Community Outreach.” I was interested in this webinar because Marty and Lauren recently released a new book “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success“, which is currently on my reading list. I was hoping this webinar would provide insight into what the book covered, but Marty was quick to state that while these tactics are covered in the book, they make up hardly 30% of the tactics, which is not even 30% of the content. The webinar was a whirlwind (in typical Marty fashion) and I have done my best to pick out a few tidbits that I think will be useful for any community managers out there.
<< by Kari Rippetoe on March 5th, 2013
If you’re like many other marketers, then you may not realize everything display advertising actually encompasses. To many marketers, display advertising means banner ads – and not only that, horribly untargeted, irrelevant banner ads. But in fact, display is so much more, spanning everything from text ads to rich media and video ads. Plus, with the vast improvements that have been made to display advertising over the last few years, it’s possible to target exactly the right audience at the right time., so no more buying impressions and hoping for the best. It’s definitely not your father’s display advertising.