<< by Sarah Bonner on December 27th, 2013
If you’re interested in lowering your costs-per-click and costs-per-lead, and raising conversion rates in your Facebook campaigns, you may want to consider launching Newsfeed Post ads. If you’re not advertising on Facebook yet, you should be, and Facebook ads are a great way to get your product in front of millions of people.
There are two main ad formats to use for Facebook advertising: Newsfeed Post ads and right side ads. Right side ads are the original format and Newsfeed ads are relatively new. Some businesses may not have utilized Newsfeed post ads on Facebook, maybe because they are more challenging to manage than right side ads or they’re not sure how the new ads will perform. While it does take a little more work to launch and manage them, Newsfeed ads are worth testing. We have seen this ad type perform just as good as, if not exponentially better, than right side ads.