Archive for the ‘Facebook Advertising’ Category

Use Newsfeed Ads for Better Facebook Performance

<< by Sarah Bonner on December 27th, 2013

newsfeedicon Use Newsfeed Ads for Better Facebook PerformanceIf you’re interested in lowering your costs-per-click and costs-per-lead, and raising conversion rates in your Facebook campaigns, you may want to consider launching Newsfeed Post ads. If you’re not advertising on Facebook yet, you should be, and Facebook ads are a great way to get your product in front of millions of people.

There are two main ad formats to use for Facebook advertising: Newsfeed Post ads and right side ads. Right side ads are the original format and Newsfeed ads are relatively new. Some businesses may not have utilized Newsfeed post ads on Facebook, maybe because they are more challenging to manage than right side ads or they’re not sure how the new ads will perform. While it does take a little more work to launch and manage them, Newsfeed ads are worth testing. We have seen this ad type perform just as good as, if not exponentially better, than right side ads.

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Think BIG for the New Year: Expand Your Strategy for 2014

<< by Heidi Kramer on December 20th, 2013

Depositphotos 26983169 online advertising s Think BIG for the New Year: Expand Your Strategy for 2014With the start of a New Year usually comes the inevitable: reflection of the past year and resolutions for the upcoming months (I say months because if you stick to even one resolution all year long, you deserve a digital high five because that is quite a feat!). While it is tempting to slide into 2014 with the same type of marketing plan and strategy you have had in the past, the start of a new year is the perfect time to up the ante and dive into the unknown – all for the sake of improving your business and laying the groundwork for a successful year.

I’ve compiled an overview of the {current} top online media platforms along with some of their pros and cons to help you THINK BIG for 2014 and hopefully guide the expansion of your current strategy.

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3 Reasons Why You Should Be Advertising on Facebook

<< by Sarah Bonner on October 15th, 2013

Every online marketer should consider the growing advertising channel of Facebook. Facebook advertising can help any business, B2B or B2C, achieve their marketing goals with its specific targeting and potential low costs. If you aren’t sure whether Facebook can be fit for your business’ strategy, here are a few points to consider…facebooklogo 3 Reasons Why You Should Be Advertising on Facebook

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The Benefits of Promoting Unpublished Posts on Facebook

<< by Blaine Anderson on September 12th, 2013

Unpublished Posts 2 The Benefits of Promoting Unpublished Posts on FacebookMatt Weltz recently wrote a blog post describing all of the different advertising options available on Facebook. The last one he mentioned was the Promoted Post, where you pay to promote your Facebook Page posts to ensure they get the greatest reach possible. But what if there is a specific type of new customer that you want to attract? And what if the types of things you naturally post on your Facebook page don’t resonate with that new audience, or the messaging used to gain that new audience isn’t relevant to your current audience?

Enter the Unpublished Post!

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What Are Facebook’s Ad Types and How Should You Use Them?

<< by Matt Weltz on September 10th, 2013

Zuckerberg What Are Facebooks Ad Types and How Should You Use Them?

Imagine a way to target millions of people around the world based on their age, gender, interests, social groups, politics,  religious beliefs, relationship status, and much more. Ten years ago that type of granular market research could cost you millions. Enter Facebook in 2004, and less than a decade later marketers can target potential customers for only pocket change per click. Whether you are trying to create brand awareness or you want to sell products, Facebook gives you numerous options to do it. The question then becomes, how?

This leads us to the topic of my blog post, where I will show you the different types of Facebook advertising and how they should be applied. All of these types of ads can be used in conjunction with one another to target users in numerous ways and for different campaign goals. The secret is to know when to use which type of ad.

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