Archive for the ‘Blogging’ Category

Live from UVA Social Media Conference: Keynote with Ron Secrist of Capital One

<< by Alex Katzen on September 26th, 2013

BVGmNqkCEAAuFPG Live from UVA Social Media Conference: Keynote with Ron Secrist of Capital One

Today I’m attending the Social Media Conference at the University of Virginia. Go Hoos!

The conference aims to address some of the challenges faced by faculty and staff at higher education institutions when it comes to social media.

Ron Secrist’s keynote on Social Media kicked off the conference, covering why social media matters, the trends, and where it’s all going. As the Senior Director of Mobile and Emerging Channels at Capital One, Ron knows social media. Here are his three goals for a successful social media plan:

  1. Set clear objectives
  2. Get to know your audience
  3. Start small and fail fast; ask for ratings and reviews

Social media has allowed individuals and businesses to express themselves digitally in a way that’s never been done before. Brands can take advantage of this by marketing to individuals in a whole new, more personalized way.

People are addicted to that instant gratification of knowing things; the statistics are proof:

  • 1.5 Billion users on Facebook
  • 3000 tweets are sent per second, Over 250 million per day
  • LinkedIn grew its revenue by 94% over the last year
  • Pinterest became the fastest site to reach 10 million unique users
  • 78% of Facebook users access the platform on their mobile device

Direct and unfiltered feedback is the gift we are given with the emergence of social media. Brands can use this to improve their social media campaigns and to create that unique and special conversation that occurs in real time, at a fun event, like a party.

Ron also touched on the importance of understanding the social media trends to keep up with:

  • Crowdsourcing/crowdfunding: Wisdom of the crowds
  • Mobile: social on the Go!
  • Feedback/service: customer service for the future
  • Video: fun and useful

Ron Secrist is the Senior Director of Mobile and Emerging channels at Capital One. Feel free to tweet him @rsecristjr or comment below!

Check out the #UVAsocial hashtag on Twitter to follow along with the conference today, or follow me at @alex_katzen!

Mojo Week in Marketing: August 9, 2013

<< by Alex Katzen on August 9th, 2013

Here’s this week’s edition of the Mojo Week in Marketing, featuring top articles from the ever-changing world of digital marketing. This week, we’re covering all things blogging-related. Have a great Friday!

Blog meme 2.0 Mojo Week in Marketing: August 9, 2013

How to Find PR Opportunities Online Using HARO

<< by Alex Katzen on August 1st, 2013

I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search Pictures PR How to Find PR Opportunities Online Using HAROplatforms to find bloggers, but it’s also important to consider other larger scale, generic PR opportunities.

Blogger outreach is great when you have something specific you want to share and promote. It’s more of an outbound PR tactic, though, relying on a high degree of relevance to, and relationships with, the bloggers.

A more inbound PR tactic, though, is serving as a source to writers on their articles and posts. For example, instead of conducting outreach on your content, you can provide expert information to bloggers and journalists on topics they’re writing about. One major source that I always find to be helpful is HARO (Help A Reporter Out). HARO is an “online service set up for journalists to quickly gather feedback from the public.” It’s an extremely useful tool for digital PR professionals because you can cover more ground, faster since the queries are delivered straight through email, and provide information to journalists who are already looking for sources.

read more How to Find PR Opportunities Online Using HARO

4 Tips for Making Your WordPress Blog Search Engine-Friendly

<< by Sarah Lokitis on May 13th, 2013

You know what makes me cringe? Yes, Dance Moms.

Screen shot 2013 05 12 at 7.26.28 PM 4 Tips for Making Your WordPress Blog Search Engine Friendly

You know what else? Wordpress blogs that lack some of the easiest things to make them more search engine-friendly.

WordPress is my favorite blogging platform, and for 2 BIG reasons:

  1. You don’t need to be web developer/programmer/mathematician/rocket scientist to set up and maintain a blog on WordPress.
  2. WordPress is flexible, with thousands of plugins available to help you customize and improve your blog.

WordPress makes it super-easy for you to do almost anything with your blog – including optimizing it for search. Here’s a checklist of 5 things you can do right now to make your WordPress blog SEO-friendly:trans 4 Tips for Making Your WordPress Blog Search Engine Friendly

read more 4 Tips for Making Your WordPress Blog Search Engine Friendly

Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

<< by Janet Driscoll Miller on March 12th, 2013

Continuing with the Semantic SEO Track today at SMX West, the next session I attended today was the session on authorship, featuring Mike Arnesen of SwellPath (@mike_arnesen), Lisa Weinberger of Bankrate, Inc. (@PearlyWrites) and AJ Kohn of Blind Five Year Old (@ajkohn).

authorrichsnippet Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters

Mike Arnesen

Mike was up first and focused on the journey to quality search results via authorship. Many search results today may seem like a lost cause. Even though there have been many algorithm updates, we often still have to dig through many results to get to the result we want. Search should instead be a tool that connects us with resources that inspire us.

“Great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson, Google

read more Live from SMX West: From Authorship to Authority: Why Claiming Your Identity Matters


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