Archive for the ‘Social Media’ Category

2013: The Year of the Search Marketing Evolution

<< by Kari Rippetoe on December 31st, 2013

130408.targetmarket 2013: The Year of the Search Marketing EvolutionAs 2013 comes to a close, we take a look back on a year that saw big changes in search marketing, and was really a major turning point in the industry. There were big shake-ups on Google with the end of provided keyword data, link building controversies and the introduction of Hummingbird (which made small ripples rather than a big splash). Content marketing also began coming into its own as high-quality, useful content was a necessity for a truly integrated digital marketing strategy, rather than just for high search rankings.

Here at Search Mojo, we’ve witnessed these changes and seen search marketing ( and digital marketing as a whole) evolve drastically. We’ve been evolving as well, and you’ll soon see us emerge from our New Year’s Day cocoon for a bright new beginning as an agency. In the meantime, here are our top 20 blog posts from the last year, showcasing a mashup of SEO, Pay-Per-Click, social media advertising, PR and analytics. Happy New Year!

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Use Newsfeed Ads for Better Facebook Performance

<< by Sarah Bonner on December 27th, 2013

newsfeedicon Use Newsfeed Ads for Better Facebook PerformanceIf you’re interested in lowering your costs-per-click and costs-per-lead, and raising conversion rates in your Facebook campaigns, you may want to consider launching Newsfeed Post ads. If you’re not advertising on Facebook yet, you should be, and Facebook ads are a great way to get your product in front of millions of people.

There are two main ad formats to use for Facebook advertising: Newsfeed Post ads and right side ads. Right side ads are the original format and Newsfeed ads are relatively new. Some businesses may not have utilized Newsfeed post ads on Facebook, maybe because they are more challenging to manage than right side ads or they’re not sure how the new ads will perform. While it does take a little more work to launch and manage them, Newsfeed ads are worth testing. We have seen this ad type perform just as good as, if not exponentially better, than right side ads.

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Think BIG for the New Year: Expand Your Strategy for 2014

<< by Heidi Kramer on December 20th, 2013

Depositphotos 26983169 online advertising s Think BIG for the New Year: Expand Your Strategy for 2014With the start of a New Year usually comes the inevitable: reflection of the past year and resolutions for the upcoming months (I say months because if you stick to even one resolution all year long, you deserve a digital high five because that is quite a feat!). While it is tempting to slide into 2014 with the same type of marketing plan and strategy you have had in the past, the start of a new year is the perfect time to up the ante and dive into the unknown – all for the sake of improving your business and laying the groundwork for a successful year.

I’ve compiled an overview of the {current} top online media platforms along with some of their pros and cons to help you THINK BIG for 2014 and hopefully guide the expansion of your current strategy.

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3 Digital Ways to Believe in Santa

<< by Blaine Anderson on December 19th, 2013

keep calm and believe in santa 5 3 Digital Ways to Believe in SantaThe last time I truly believed in Santa, the internet hadn’t really taken off yet. And as I’ve gotten older, I’ve been curious to see how the internet would impact children’s belief in that jolly man from the North Pole, so I took some time to look for Santa on the internet.

In my research, I discovered 3 digital ways to help me believe in Santa again.

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7 Changes That Rocked Online Marketing in 2013

<< by Tad Miller on December 3rd, 2013

7 Changes That Rocked Online Marketing in 2013 1024x649 7 Changes That Rocked Online Marketing in 2013It’s December and time to take stock of the events of 2013 in the online marketing space.  As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo.  The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

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