Archive for the ‘Shopping Search Engines’ Category

Live from SMX Advanced Seattle: Rocking It With PLAs (Product Listing Ads)

<< by Amanda Sides on June 12th, 2013

plas Live from SMX Advanced Seattle: Rocking It With PLAs (Product Listing Ads)For Ecommerce companies, PLAs, or Product Listing Ads, are essential if you are utilizing paid search efforts. Why not work smarter and not harder when trying to get the most relevant products in front of searchers who are most likely to result in a purchase, helping you improve purchase volume more cost-effectively. The four panelists in this information-packed session provide help when preparing, managing, and improving PLA efforts.

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Live from SMX Advanced Seattle: New PPC Best Practices In An Enhanced Campaign World

<< by Amanda Sides on June 11th, 2013

enhanced3 Live from SMX Advanced Seattle: New PPC Best Practices In An Enhanced Campaign WorldFor those of you have already taken the plunge and switched to Enhanced Campaigns, or for those who are holding out until the last minute, this session provided lots of tips and trick for the new world of PPC in an Enhanced Campaign world. Learn how to rework your AdWords accounts to get started, and how to monitor and adjust on an ongoing basis to learn quickly and adapt based on your findings in this new realm.

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Increase In-Store Sales with New AdWords Offer Extensions

<< by Sarah Bonner on March 26th, 2013

Google AdWords has introduced another exciting product in the long line of updates coming with the new Enhanced Campaigns rollout. One of the new, potentially phenomenal, features currently in a limited release is Offer Extensions. Offer Extensions allow businesses to add a promotion or offer at the end of their AdWords ads. Customers will click on the offer and be taken to a Google hosted landing page where they can either print the coupon or save it for later in Google Offers. Here’s what it will look like:

Google Offer Extensions Increase In Store Sales with New AdWords Offer Extensions

Cost & Benefits

Costs for Offer Extensions are the same as traditional clicks, so advertisers can look to Offers for a low-cost way to spread the word about certain promotions or sales. This could be potential competition for the likes of Groupon and LivingSocial, who have high cost for businesses as they take a large percentage of the revenue made with their deals. Offer Extensions provides simple, low cost alternative that could drive traffic, as Google so often reminds us, of people who are actually looking for related products. If advertisers start using Offer Extensions on a mass scale, it could be huge for businesses and customers!

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Get Your PPC Ads Ready for the Most Wonderful Time of the Year… To Shop!

<< by Amanda Sides on November 21st, 2012

target lady Get Your PPC Ads Ready for the Most Wonderful Time of the Year... To Shop!While most people are preparing their brine for the turkey on Thursday and scouting the best sales so they can go stand in line before the pumpkin pie even settles, others are getting things in order behind the scenes, making it possible to provide consumers with the insane sales that they need so bad that they are willing to trample each other for.

Whether you are an online retailer or a brick-and-mortar shop that also has a website, I’m here to provide you with some tips to be sure you take advantage of all those searchers looking for sales nearby on Black Friday, or looking for the lowest price on the web on Cyber Monday.

Mobile Ads

An important, but obvious option is to be sure you target your PPC ads to mobile devices during the holidays. If you think about it, a lot of people will be searching on the run between stores and coffee runs. Do a little work and tailor your ads around holiday verbiage, drawing people in for your big sales during the holidays. You can even use ad sitelinks and location extensions to make your mobile ads even more useful for searchers (see below).

mobile ads Get Your PPC Ads Ready for the Most Wonderful Time of the Year... To Shop!

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Product Listing Ads Part 2: Setup

<< by Ariele McWhinney on September 28th, 2012

the singing butler PLA Product Listing Ads Part 2: SetupProduct listing ads are more than a “set it and forget it” AdWords feature. They take collaboration with a well-organized Google Merchant Center and can be a great source of ecommerce revenue. In my previous post, I explained simply the difference between product listing ads and extensions. Here I will walk you through setting up a campaign in AdWords dedicated to PLAs.

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