While most people are preparing their brine for the turkey on Thursday and scouting the best sales so they can go stand in line before the pumpkin pie even settles, others are getting things in order behind the scenes, making it possible to provide consumers with the insane sales that they need so bad that they are willing to trample each other for.
Whether you are an online retailer or a brick-and-mortar shop that also has a website, I’m here to provide you with some tips to be sure you take advantage of all those searchers looking for sales nearby on Black Friday, or looking for the lowest price on the web on Cyber Monday.
An important, but obvious option is to be sure you target your PPC ads to mobile devices during the holidays. If you think about it, a lot of people will be searching on the run between stores and coffee runs. Do a little work and tailor your ads around holiday verbiage, drawing people in for your big sales during the holidays. You can even use ad sitelinks and location extensions to make your mobile ads even more useful for searchers (see below).