Archive for the ‘SEM Business’ Category

Pubcon Recap: Blog Planning and Execution

<< by Janet Driscoll Miller on October 22nd, 2012

On Thursday, I had the pleasure of moderating a session featuring Loren Baker (VP of Business Development at BlueGlass and founder of Search Engine Journal), Jennifer Slegg (President of JenSense) and Melissa Fach (Founder of SEOAware and Managing Editor at Search Engine Journal) where the three spoke about planning and executing your blog. Great panel!

Jennifer Slegg

Jennifer started out the panel an initially focused on planning out your blog posts. She emphasized the need for an editorial calendar and recommended the WordPress editorial calendar plugin, which looks very handy. She also emphasized the need for editorial guidelines.

After you have the basics established, where can you find writers for your blog? She recommended a host of options, but most interesting to me was that she recommended using students for blogging. Above all, she warned to avoid writers for article sites and to only accept original content. There’s also a WordPress plugin for assigning writers called “Post To-Do Lists“.

Jennifer also recommended to repurpose content in different mediums and to identify popular or trending topics to write about using Google Trends.

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Pubcon Presentation: The Best in Landing Page Optimization Tips

<< by Kari Rippetoe on October 18th, 2012

Janet Driscoll Miller’s Pubcon presentation shows you the basic tactics for optimizing your landing pages, as well as some advanced landing page optimization tactics including progressive profiling, conversion paths, and social integration.

SMX East: Advanced Keyword Research Tactics

<< by Jessica Davidson on October 4th, 2012

keyword research magnifying glass1 SMX East: Advanced Keyword Research TacticsAs a search engine marketer, we always automatically default to utilizing Google AdWords’ Keyword Tool to conduct our keyword research. But, what if other tools existed to help us expand our keyword research efforts? In this SMX East session, Shawn Livengood and Laura Thieme introduce new keyword research tactics in order to perform better keyword research.

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Google Analytics Clinic – Post from SMX East

<< by Ariele McWhinney on October 4th, 2012

Google Analytics can be an anomaly. As shown by this Q&A with a GA expert. Here are a few top tips / tricks I found helpful.

desk Google Analytics Clinic   Post from SMX East

Shortcuts (great for reporting!):

  • When you hit Compare to Past in the calendar, you can check a box denoting your data be compared to last year. This is a time saver.
  • Say you have created a report in Analytics precisely the way you’d like, with all the information and dates matched up for a report. Just hit Shortcut near the top of the page. Once you click Shortcut, this formatted report is saved on the left navigation.

Random Tips:

  • “Campaigns” in Analytics are in no way related to AdWords.
  • Regular expression is the “best thing ever invented.” And if you use GA, you MUST know regular expression. Visit Luna Metrics to learn more about it.
  • If your account has more pageviews than clicks, this is most likely a bot clicking on your ad and not actually visiting the landing page.
  • How to resolve the frustrating issue of “other” pages showing up when navigating through all pages on your site content. This usually happens on a site with many many pages, such as sites with multiple URL parameters. The max size of a table in Analytics is 50,000 rows. So when you have sites that can have multiple parameters on a URL, the site can grow easily to over 50,000 pages. When Google reaches the 49,999th page in the table, the 50,000th is automatically pronounced “other.”
    • But! There is a solution. Navigate to Profile Settings and in the Exclude URL Query Parameters, you can exclude those parameters that may be causing the problem.

SMX East: Schema 201

<< by Jessica Davidson on October 4th, 2012

Schema markup has been a particular interest of mine to research and employ in our clients SEO efforts. Since I already have a base knowledge of the basics of Schema (see my past blog posts: How to Implement Schema.org Into Your SEO Efforts Part 1 & Part 2), I decided to bypass the Schema 101 session and attend the more advanced Schema course. During this session, Benu Aggarwal, Paul Bruemmer, and Jonathan Goodman dive into why you should use Schema markup and how to achieve positive SEO results.

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