<< by Janet Driscoll Miller on October 22nd, 2012
On Thursday, I had the pleasure of moderating a session featuring Loren Baker (VP of Business Development at BlueGlass and founder of Search Engine Journal), Jennifer Slegg (President of JenSense) and Melissa Fach (Founder of SEOAware and Managing Editor at Search Engine Journal) where the three spoke about planning and executing your blog. Great panel!
Jennifer started out the panel an initially focused on planning out your blog posts. She emphasized the need for an editorial calendar and recommended the WordPress editorial calendar plugin, which looks very handy. She also emphasized the need for editorial guidelines.
After you have the basics established, where can you find writers for your blog? She recommended a host of options, but most interesting to me was that she recommended using students for blogging. Above all, she warned to avoid writers for article sites and to only accept original content. There’s also a WordPress plugin for assigning writers called “Post To-Do Lists“.
Jennifer also recommended to repurpose content in different mediums and to identify popular or trending topics to write about using Google Trends.