Archive for the ‘Conference Live Blogs’ Category

Decoding Facebook Advertising – Live from #SMX

<< by Sarah Lokitis on December 5th, 2012

I’m in Vegas! So far I haven’t had any Hangover, the movie experiences, but there is still time…. Just kidding! I’m attending Search Marketing Expo: Social Media Marketing. I just checked in, got some coffee, and now am ready to get started.

This session is called “Decoding Facebook Ads: Strategies & Tactics for the New Ad Environment” and I thought this was a perfect follow up to Michelle’s Facebook advertising blog post from last week. Greg Finn is moderating this session with 5 (!!) speakers. I have a feeling each presentation is going to be jam packed with information because they have less time to speak. The speakers are Addie Conner - SocialCode, Zvika Goldstein - Kenshoo, Nate Luman – Zappos, Merry Morud – aimClear, and Christina Park – TriggIt.

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Live from OMS: Avoid the Top 10 Conversion Optimization Mistakes

<< by Janet Driscoll Miller on October 23rd, 2012

thumb photoKiBiGU Live from OMS: Avoid the Top 10 Conversion Optimization MistakesFollowing my session today on retargeting was Chris Goward featuring the top ten conversion optimization mistakes. This is fresh stuff from Chris — he added many new points just last night!

Chris started with a sample from The goal was to lift ecommerce sales with their product page template. The test involved simply swapping the right and left columns, with image on left v. right. Variation B won with a 22.8% sales lift — which was surprising to the room because the image was on the left.

Now, the top ten mistakes!

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Pubcon Recap: Blog Planning and Execution

<< by Janet Driscoll Miller on October 22nd, 2012

On Thursday, I had the pleasure of moderating a session featuring Loren Baker (VP of Business Development at BlueGlass and founder of Search Engine Journal), Jennifer Slegg (President of JenSense) and Melissa Fach (Founder of SEOAware and Managing Editor at Search Engine Journal) where the three spoke about planning and executing your blog. Great panel!

Jennifer Slegg

Jennifer started out the panel an initially focused on planning out your blog posts. She emphasized the need for an editorial calendar and recommended the WordPress editorial calendar plugin, which looks very handy. She also emphasized the need for editorial guidelines.

After you have the basics established, where can you find writers for your blog? She recommended a host of options, but most interesting to me was that she recommended using students for blogging. Above all, she warned to avoid writers for article sites and to only accept original content. There’s also a WordPress plugin for assigning writers called “Post To-Do Lists“.

Jennifer also recommended to repurpose content in different mediums and to identify popular or trending topics to write about using Google Trends.

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Pubcon Presentation: The Best in Landing Page Optimization Tips

<< by Kari Rippetoe on October 18th, 2012

Janet Driscoll Miller’s Pubcon presentation shows you the basic tactics for optimizing your landing pages, as well as some advanced landing page optimization tactics including progressive profiling, conversion paths, and social integration.

SMX East: Advanced Keyword Research Tactics

<< by Jessica Davidson on October 4th, 2012

keyword research magnifying glass1 SMX East: Advanced Keyword Research TacticsAs a search engine marketer, we always automatically default to utilizing Google AdWords’ Keyword Tool to conduct our keyword research. But, what if other tools existed to help us expand our keyword research efforts? In this SMX East session, Shawn Livengood and Laura Thieme introduce new keyword research tactics in order to perform better keyword research.

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