<< by Kari Rippetoe on April 16th, 2013
So you think you’ve heard all there is to know about content marketing and why it’s such an important part of your digital marketing strategy. You’ve seen the case studies demonstrating how content converts prospects into leads and leads into customers, and the statistics showing how marketers are making content marketing a top priority. You’ve read about all the different types of content you need to be creating. You’re convinced already, and trust me, I’m right there with you. This is exactly what I thought heading into the Digital Content Marketing session today at DemandCon San Francisco – what other new ideas could I possibly glean from this session?
I was wrong. And pleasantly surprised.
Here’s what I learned today, and the most important thing you need to know if you plan to enter the big, bright world of content marketing: you need an editor, and a good one.