Archive for the ‘Search Marketing Webinars’ Category

WEBINAR: Is Facebook’s Graph Search Really a Google Search Killer?

<< by Kari Rippetoe on February 20th, 2013

graph search WEBINAR: Is Facebooks Graph Search Really a Google Search Killer?Immediately following Facebook’s announcement of its new social search tool, Graph Search, the reaction in the digital industry was the inevitable speculation about what it would mean for users (more privacy issues?) marketers (how can they leverage it?) and, of course, the biggest speculation of them all: what about Google? 

Could Graph Search really topple Google as the king of all search engines? And how will it impact social media marketing as we know it? Join us tomorrow (Thursday), February 21st at 2:00pm ET for a free webinar, Understanding Facebook’s Graph Search: Is It Really a Google Search Killer? Search Mojo’s Janet Driscoll Miller, President and CEO, and Michelle Doty, Social Media Specialist, will talk about the real implications of Graph Search, for both users and marketers. Register today for the webinar – even if you can’t make it tomorrow, be sure to register so you’ll receive the full recording when it becomes available.

read more WEBINAR: Is Facebooks Graph Search Really a Google Search Killer?

WEBINAR: Getting More (and Better) B2B Leads with LinkedIn Advertising

<< by Kari Rippetoe on February 6th, 2013

LinkedIn Ads WEBINAR: Getting More (and Better) B2B Leads with LinkedIn AdvertisingLinkedIn Advertising is a bit of a dark horse in the realm of pay-per-click advertising. If your company is in the business-to-business (B2B) market, LinkedIn Ads could actually deliver higher quality leads at a lower cost than PPC search ads. This isn’t to say that PPC search marketing campaigns are not effective for driving B2B leads, but it is to say that LinkedIn Ads have more options for targeting your ideal customer – and thusly, generating more targeted leads.

Have you considered LinkedIn Advertising as part of your B2B lead generation strategy? If not, then join us tomorrow (Thursday), February 7th at 2:00pm ET for a free webinar, LinkedIn Advertising: The Key to More (and Better) B2B Leads. Search Mojo’s Tad Miller, Vice President of Accounts, and Sarah Lokitis, Social Media Manager, will guide you through the basics and best practices for LinkedIn Advertising, and show you how it can help you hone in on your target audience for better conversion and better leads at a lower cost.

During this webinar, you will learn:

  • How LinkedIn Advertising can actually be worth more than a #1 natural search ranking when it comes to B2B lead generation.
  • How search keyword demographics don’t always fit to your ideal customer demographic.
  • What works and what doesn’t for a LinkedIn Advertising campaign.
  • The various LinkedIn Advertising options that are available to you.
  • How to set up a LinkedIn Advertising campaign and little known secrets that can help you.

Check out the preview below of the webinar, then register today! Even if you can’t make it to the webinar tomorrow, make sure to register so you receive the full recording once it becomes available.

WEBINAR: Harmonizing Branding and Search to Achieve Optimal Results

<< by Kari Rippetoe on January 22nd, 2013

branding search WEBINAR: Harmonizing Branding and Search to Achieve Optimal ResultsLet’s face it: sometimes your branding strategy doesn’t always play well with your search marketing strategy. Your website copy, while true to your brand guidelines, doesn’t contain the keywords needed to drive traffic from search engines. Or perhaps you have a beautifully-designed website, created and coded using tools and programs on the bleeding edge of web design. But, Google can’t read it or index it into search results. Have any of these situations happened to you?

Thankfully, there are ways to resolve these challenges. Join us for a free webinar, Harmonizing Branding and Search to Achieve Optimal Results, on Thursday, January 24th at 2:00pm ET. During this webinar, Janet Driscoll Miller of Search Mojo and Pam Fitzgerald of branding and marketing services agency The Ivy Group will discuss ways you can integrate your branding and search strategies. You’ll learn:

  • The basics of branding and how it’s more than just your logo.
  • How to create messaging that utilizes your top search keywords while staying true to your brand.
  • Best practices for designing a website that is aesthetically pleasing, user-friendly and search engine-friendly.
  • How to make sure your brand is protected and represented positively in search engines.

UPDATE 2/7: Did you miss the webinar? Click here to watch Harmonizing Brand and Search to Achieve Optimal Results in its entirety! For a quick preview of the webinar, check out the video below:

WEBINAR: Leveraging Local SEO for More Leads

<< by Kari Rippetoe on January 8th, 2013

local seo WEBINAR: Leveraging Local SEO for More LeadsDo your customers know where you are? Your website may be ranking well in Google, but many of your prospects could be looking at a more local level to find the products and services they need.  Just take a look at your website analytics to see how much traffic your website receives from your city, or even your state. If you’re seeing very little (or not seeing any at all), then it’s time to consider employing some local SEO tactics. Local SEO will help your prospective customers find what they’re looking for in their own backyard – giving you an edge over your competitors.

How can local SEO help to drive more local traffic and leads to your business? Join Amanda Chaney, Account Director at Search Mojo, for a free 30 minute webinar on Thursday, January 10th at 2:00pm ET, Leveraging Local SEO for More Leads.  During this webinar, Amanda will show you:

  • Why Google+ is a local SEO must for businesses
  • What local citations are and why they’re important
  • How to ensure your website is properly optimized for local search

For a preview of what you’ll learn during the webinar, check out this Mojo Minute video:

This webinar will pack a ton of useful local SEO tips and tactics into just 30 minutes, plus Amanda will be answering your local SEO questions as well.

UPDATE 1/14/2013: Did you miss the webinar? Watch Leveraging Local SEO for More Leads in ts entirety here! Check out the preview below:

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